Mercedes-Benz Hints at Metaverse, NFT Plans in Trademark Filing

Mercedes may join Lamborghini among automakers competing for metaverse space

article-image

DALL-E modified by Blockworks

share

The latest automotive business with moves in the metaverse is German company Mercedes-Benz Group AG.

The company has recently filed for five metaverse and NFT-related trademark applications with the United States Patent and Trademark Office (USPTO).

The five applications for “Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach” establish trademark protection for any future NFT collections, marketplaces for NFTs and virtual vehicle parts as well as to enable cryptocurrency trading.

One trademark filing for the company’s “Maybach” model described plans for “crypto-collectibles” featuring digital or physical animal furs, blankets, carpets, rugs and mats.

Another filing for its “S-Class” model said it may have “audio recordings, video recordings, image files, music, and multimedia files containing artwork, text, audio, images, or video featuring collectible items authenticated by NFTs.”

These NFTs “featuring digital art” or a “representing a collectible item,” according to the applications, are “for use in online virtual worlds” in reference to metaverse platforms. 

This isn’t Mercedes’ first foray with blockchain, as it has already tested out implementing the technology to ensure consistent documentation of contracts along the supply chain.

Earlier this year, Mercedes subsidiary Daimler South East Asia developed a blockchain-based data-sharing platform built on Polygon. The platform allows users to exchange data such as insurance information or clinical trials with other businesses. 

Additionally, the company’s Formula One Racing team Mercedes-AMG Petronas had a partnership with crypto exchange FTX. It suspended the sponsorship and removed the FTX logo from race cars after its Chapter 11 bankruptcy filing in November.

Mercedes-AMG Petronas and FTX had also released a line of NFTs collectibles for the Miami Grand Prix, with free-to-claim limited edition ticket stubs for the race on the now-defunct FTX NFT marketplace.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

Blockworks and Cracked Labs are teaming up for the third installment of the Permissionless Hackathon, happening June 22–23, 2025 in Brooklyn, NY. This is a 36-hour IRL builder sprint where developers, designers, and creatives ship real projects solving real problems across […]

recent research

Nillion_DeSci_Report_Template.png

Research

Nillion’s Monad Integration is poised to catalyze the next phase of DeSci’s evolution by eliminating key privacy bottlenecks. This synergy allows researchers, institutions, and DAOs to exchange sensitive data and insights securely while managing governance and payments onchain.

article-image

Blockworks Research also thinks that net new assets (NNAs) are a metric to keep an eye on

article-image

The Republican-sponsored GENIUS Act has passed a key procedural vote in the US Senate. 

article-image

Cash enables law evasion at a small scale and crypto enables it on a large scale

article-image

Vibe coders are shipping faster than you think

article-image

A downgrade from Moody’s had US Treasury yields on the rise, but history says the volatility should be short-lived

article-image

The game offers 1v1 battles, plus optional NFTs and wagering