Mercedes-Benz Hints at Metaverse, NFT Plans in Trademark Filing

Mercedes may join Lamborghini among automakers competing for metaverse space

article-image

DALL-E modified by Blockworks

share

The latest automotive business with moves in the metaverse is German company Mercedes-Benz Group AG.

The company has recently filed for five metaverse and NFT-related trademark applications with the United States Patent and Trademark Office (USPTO).

The five applications for “Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach” establish trademark protection for any future NFT collections, marketplaces for NFTs and virtual vehicle parts as well as to enable cryptocurrency trading.

One trademark filing for the company’s “Maybach” model described plans for “crypto-collectibles” featuring digital or physical animal furs, blankets, carpets, rugs and mats.

Another filing for its “S-Class” model said it may have “audio recordings, video recordings, image files, music, and multimedia files containing artwork, text, audio, images, or video featuring collectible items authenticated by NFTs.”

These NFTs “featuring digital art” or a “representing a collectible item,” according to the applications, are “for use in online virtual worlds” in reference to metaverse platforms. 

This isn’t Mercedes’ first foray with blockchain, as it has already tested out implementing the technology to ensure consistent documentation of contracts along the supply chain.

Earlier this year, Mercedes subsidiary Daimler South East Asia developed a blockchain-based data-sharing platform built on Polygon. The platform allows users to exchange data such as insurance information or clinical trials with other businesses. 

Additionally, the company’s Formula One Racing team Mercedes-AMG Petronas had a partnership with crypto exchange FTX. It suspended the sponsorship and removed the FTX logo from race cars after its Chapter 11 bankruptcy filing in November.

Mercedes-AMG Petronas and FTX had also released a line of NFTs collectibles for the Miami Grand Prix, with free-to-claim limited edition ticket stubs for the race on the now-defunct FTX NFT marketplace.


Don’t miss the next big story – join our free daily newsletter.

Tags

Upcoming Events

Hilton Metropole | 225 Edgware Rd, London

Mon - Wed, March 18 - 20, 2024

Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience: Attend expert-led panel discussions and fireside chats Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts.

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Top Icon.png

Research

Osmosis thrived in H2 2023 on the back of increased DeFi activity deriving from recently launched Cosmos-related projects and better market conditions. With new value accrual mechanisms for the native token, Osmosis is well-positioned to continue its strong performance in 2024.

/

article-image

Though the opposing flow trend is likely to slow over time, industry watchers note, bitcoin fund assets could one day eclipse the $90 billion gold ETF space

article-image

Celestia had the first mover advantage. EigenDA has staked ether. What sets Avail apart?

article-image

Bitcoin moved 1% higher Monday morning in New York, Matrixport analysts say $62,000 could happen next month

article-image

It’s hard to believe right now that crypto — even with all of its flexibility and massive capabilities — could ever be like cash on the internet

article-image

Michael Saylor announced Monday morning that MicroStrategy bought 3k more bitcoin after the X account was compromised over the weekend

article-image

Plus, Pudgy Penguins grows its brand and a group of Autoglyphs sell for $14.5 million