Web3 Watch: Reebok jumps into digital wearable game 

Plus, memecoins are making a lot of money for Pump.fun

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If you’ve been pining for the opportunity to have your favorite photos replicated onto a digital Reebok sneaker, you are in luck. 

On Friday, the sports brand announced a new feature in partnership with Futureverse called “Reebok Impact” — an AI-powered tool where users can send a photo via Instagram direct message and in return receive “a custom sneaker in the colors and style of the image.”

Users can create up to four pairs for free and send the file to games like Fortnite and Roblox. 

Leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are. The future of fashion has arrived, and this is only the beginning,” Futureverse co-founders Shara Senderoff and Aaron McDonald said in a statement. 

Reebok is the latest to jump into the digital fashion game. Parent company Adidas announced a “long term collaboration” with move-to-earn app STEPN last month, intended to bring Adidas sneaker NFTs to the platform. 

Corporate rival Nike this week also announced new developments in their digital wearable business. .SWOOSH, Nike’s NFT platform now allows users to create their own designs and enter a competition to make their digital shoe real. 

Reebok is not offering users the ability to purchase physical pairs of their “Reebok Impact” sneakers, but the company said using Reebok Impact will come with an “incentive” to make some real-life purchases. 

Is Onchain Summer the new DeFi Summer?

The so-called “DeFi Summer” of 2020 saw a massive surge in activity with the rise of liquidity mining and yield farming. Now, Base hopes its second-annual Onchain Summer will bring a similar sense of excitement and innovation to the space. 

The event kicks off next month with a four-week hackathon. Base says it has 600 ETH to spend on prizes and grants. Learn how to apply here

One interesting stat: 

  • If you thought memecoins were over, think again. Memecoin trading shop Pump.fun has made around $500,000 in revenue in the past 24 hours alone. That’s about double Uniswap’s profit, per data from DeFiLlama. 

In other news: 

  • Creator-driving publishing and newsletter operation Paragraph acquired Mirror, an Ethereum-based decentralized content shop, for an undisclosed amount. 
  • The Sandbox is partnering with Virtual Brank Group and ITV studios to create a new Web3 gaming experience based on NBC’s “The Voice.”
  • Digital fashion house Draup is launching a new collection focused on internet trends. Bring on the influencers. (Well, maybe.)

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