Washington Nationals Latest Pro Sports Team to Strike Crypto Deal

Terra partners with the Washington Nationals; Crypto.com named title sponsor of May Formula One race in Miami


Source: Shutterstock


key takeaways

  • Stablecoin TerraUSD (UST) could be accepted for payments at Nationals Park next season
  • Crypto.com is set as the title sponsor of May Formula One race in Miami after becoming the first crypto sponsor of the racing organization last year

As all eyes are on crypto advertisements slated for the Super Bowl, more players in the space are looking toward other sports to build brand awareness.

The Washington Nationals will partner with Terra, the Major League Baseball team said Wednesday — in what the team billed as the first deal between a DAO and a sports franchise.

It’s a boon for the Terra Community Pool, one of crypto’s largest DAOs (decentralized autonomous organizations). The Terra blockchain deploys algorithmic, decentralized stablecoins that underpin its ecosystem.

As part of the deal, the club space behind home plate will be renamed the Terra Club. In addition to other in-stadium signage, Terra will sponsor a five-part digital series that airs on the Nationals’ social media platforms. Terra’s LUNA coin is the 10th-largest, according to CoinGecko, with a market capitalization of roughly $23 billion.

Stablecoin TerraUSD (UST) could be accepted as a payment method at Nationals Park next season, the team added. A Terra spokesperson did not return a request for further comment.

Terraform Labs Founder Do Kwon had urged the Terra community to pay $38.15 million to a then-unnamed sports franchise in a Jan. 31 proposal. The money would cover $7.5 million of annual fees for five years and $650,000 to cover construction, renovation and redesign costs.

“By approving this sponsorship deal, the community has a new way to engage and educate the public, including the policy makers doing important work in Washington, D.C., about decentralized money and the burgeoning technology that underlies it,” Kwon said in a statement. 

The deal is the latest in a string of partnerships between crypto companies and professional sports teams. Software platform and decentralized infrastructure provider Ankr made a deal with the NBA’s Sacramento Kings in October, while Voyager Digital partnered with the Dallas Mavericks later that month.

Crypto exchange FTX partnered with Major League Baseball last year, which resulted in the league’s umpires adorning their uniforms with an FTX patch.

Terra’s deal came the same day Crypto.com said it would sponsor what will be known as the Formula One Crypto.com Miami Grand Prix in May. A Crypto.com spokesperson declined to disclose the cost.

Crypto.com capped off a marketing-heavy 2021 by purchasing the naming rights to the former Staples Center in Los Angeles as part of a 20-year, $700 million deal. Before that, the firm became the first cryptocurrency sponsor of F1 in a reported $100 million deal.

The company’s chief marketing officer previously told Blockworks that reaching “Super Bowl-size” audiences through F1 is even more important amid a fractured media landscape that has people watching content at different times.

The crypto platform is set to run an advertisement during the Super Bowl. A spokesperson for the company declined to comment further.

Don’t miss the next big story – join our free daily newsletter.


Upcoming Events

Hilton Metropole | 225 Edgware Rd, London

MON - WED, MARCH 18 - 20, 2024

Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience:  Attend expert-led panel discussions and fireside chats  Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts   Grow your network […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Frax report cover.jpg


Frax saw continued development in its frxETH liquid staking derivative and Fraxlend money market throughout 2023. Frax V3 introduces an RWA strategy to drive utility to the protocol's cornerstone product, the FRAX stablecoin.


Heron Finance caters to US accredited investors and uses Goldfinch credit markets on the backend


Bitcoin, up more than 160% year to date, has plenty of steam left in this rally, analysts say


Nova Labs will hope to grow Helium’s hotspot network to reduce backup coverage costs paid to T-Mobile


The LinkedIn posting states that the position would “support the Federal Reserve System’s [CBDC] Research and Development program.”


Both central banks are exploring the impact a CBDC could have on an economy


Neutron core contributor Dutheil notes this is “a period of consolidation” in the Cosmos ecosystem