Fidelity Exec: ‘Fairly Long Tail’ of Institutions Driving Mainstream Crypto Adoption

Fund group already working to get spot bitcoin, metaverse and crypto industry ETFs approved in US

article-image

Christine Sandler, head of sales and marketing at Fidelity Digital Assets, BLOCKWORKS EXCLUSIVE ART BY AXEL RANGEL

share

key takeaways

  • Offering more products with crypto exposure is “critical” to mainstream adoption, according to Fidelity Digital Assets’ head of sales and marketing
  • Fidelity began mining cryptocurrency in 2014 and launched its crypto execution services and custody platform for institutions in 2017

Fidelity’s considerable cryptocurrency endeavors are just getting started, an executive said, thanks in part to accelerating institutional investor interest in digital assets.

The bank has filed for a number of crypto-related ETFs in the US, but investors can expect more in the works.

About 90% of institutions interested in crypto expect to have skin in the game by 2026, according to a Fidelity study of institutional investors released last year. 

“It is potentially challenging for traditional investors to hold spot bitcoin in portfolios,” Christine Sandler, Fidelity Digital Assets’ head of sales and marketing, said during a webinar Wednesday with MicroStrategy President and CFO Phong Le.

“I would expect that…we will continue to innovate on the asset management side, because those exposure products are critical to the more mainstream adoption of digital assets in general.”

Fidelity Investments’ Canadian subsidiary launched an ETF in December that would invest directly in bitcoin.

Despite ongoing attempts since 2013, the Securities and Exchange Commission (SEC) has not yet approved a spot bitcoin ETF in the US — in the latest blow, the agency denied Fidelity’s Wise Origin Bitcoin Trust last week. 

“We reaffirm our belief in market readiness for a physical bitcoin exchange traded product and look forward to continued constructive dialogue with the SEC,” a spokesperson told Blockworks at the time.

In the hours following the SEC’s rejection of its proposed spot product, Fidelity filed for a pair of ETFs that would invest in companies involved in the metaverse and the broader crypto industry.

A Fidelity spokesperson declined to share any other specific product plans the firm may have.

Sandler said Fidelity has been studying distributed ledger technology for decades through its Fidelity Center for Applied Technologies, which launched in 1999.

The company began mining cryptocurrency in 2014 and has accumulated bitcoin since. Fidelity launched its crypto execution services and custody platform for institutions in 2017 and onboarded its first clients the following year. 

“While we’re a bitcoin-first company, we fundamentally believe that we’re building infrastructure to support the next several decades of innovation in financial services and beyond,” Sandler said. 

Fidelity has seen increased digital asset adoption from family offices, registered investment advisors (RIAs) and corporations. There is increasing interest from employees in slotting bitcoin into retirement funds, according to the company.

“While we’ve seen tremendous growth in terms of the institutional adoption, if you think you’ve missed it, you haven’t,” Sandler said. “There’s still a fairly long tail of folks that are just beginning to get started in this space.”


Get the news in your inbox. Explore Blockworks newsletters:

  • Blockworks Daily: The newsletter that helps thousands of investors understand crypto and the markets, by Byron Gilliam.
  • Empire: Start your morning with the top news and analysis to inform your day in crypto.
  • Forward Guidance: Reporting and analysis on the growing intersection of crypto and macroeconomics, policy and finance.
  • 0xResearch: Alpha directly in your inbox. Market highlights, data, degen trade ideas, governance updates, token performance and more.
  • Lightspeed: Built for Solana investors, developers and community members. The latest from one of crypto’s hottest networks.
  • The Drop: For crypto collectors and traders, covering apps, games, memes and more.
  • Supply Shock: Tracking Bitcoin’s rise from internet plaything worth less than a penny to global phenomenon disrupting money as we know it.
Tags

Upcoming Events

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates.jpg

Research

Bluefin possibly stands at an inflection point. The token is near an all-time low yet the protocol’s spot volume market share and derivatives exchange usage have been increasing month over month since its November launch. Given its current market position and the upcoming upgrades (for both Bluefin and SUI), there may be upside potential before the increased supply growth in December. However, strong opposition from existing competitors (like Cetus and Suilend), as well as new entrants (like Aftermath), pose key challenges to Bluefin’s medium-term success.

article-image

Top Committee Democrat Sen. Elizabeth Warren in her opening statement accused Atkins of “helping billionaire CEOs like Sam Bankman-Fried”

article-image

Introducing garbled circuits for enhanced privacy and regulatory compliance

article-image

Ross Ulbricht was a freedom maximalist building freedom tech, powered by Bitcoin

article-image

Solana validators can reap benefits including payments, votes and community clout

article-image

Sponsored

WalletConnect is cementing itself as the essential connectivity layer, ensuring wallets remain the entry point for billions of users

article-image

According to a legal filing, Galaxy Digital helped boost the price of LUNA while quietly selling its tokens