, Australian Football League Sign $18M Sponsorship Deal in Country First has becomes the AFL’s exclusive naming rights partner, a first for an Australian sports league


Australian Football League Sign. Melbourne, Australia. Credit: Shutterstock


key takeaways

  • and the Australian Football League have signed a multi-million, multi-year deal
  • The sponsorship means becomes the league’s exclusive naming rights partner

Singapore-based exchange platform has signed a sponsorship deal with the Australian Football League (AFL) worth $25 million (US$18 million) over five years.

The deal sees installed as the official crypto exchange of the AFL and the women’s AFLW league, as well as becoming the league’s exclusive naming rights partner for the season’s games, according to a statement on Sunday.

Advertising for the exchange will be displayed during score reviews and line replays.

It’s the first time an Australian-based sports league has partnered with the crypto exchange platform and is part of a growing trend amongst crypto businesses taking part in sponsorship deals with major sporting organizations.

It’s also the first time a major elite women’s sporting league has inked a deal with as well as one of the largest deals in the country’s sporting history.

“The AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organization that shares our passion to progress the future of elite sport and technology,” said Kylie Rogers, Executive General Manager Customer and Commercial at AFL.

The Australian Football League joins’s growing list of sponsorship deals, now worth roughly $1.5 billion, including a $700 million deal that saw the exchange buy the naming rights to the Staples Center in Los Angeles last year.

Throughout 2021, major crypto exchange FTX signed a number of sports sponsorship deals, including the NBA’s Golden State Warriors, Mercedes Formula One team and Major League Baseball.

Don’t miss the next big story – join our free daily newsletter.


Upcoming Events

Hilton Metropole | 225 Edgware Rd, London

Mon - Wed, March 18 - 20, 2024

Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience: Attend expert-led panel discussions and fireside chats Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts.

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Research report - cover graphics (1).jpg


In this report, we dive into crypto private market data to gather insights on where the future of the industry is headed. Despite a notable downturn in private raises, capital continues to infuse promising projects that aim to transform payments, banking, consumer experiences, community, and more, with 2023 being the fourth-largest year for crypto venture capital.


BUZZ holds shares of Coinbase, Robinhood and MicroStrategy


Opinion: Even though I didn’t pay for my “Diamond Hands” burger with BTC, don’t let that fool you into thinking that crypto’s development is futile


The results mark “a major positive inflection point,” one analyst says, as the exchange carries net income momentum into a crypto rally


While the slate of 10 US spot bitcoin funds have tallied $4.6 billion of net inflows thus far, half of the field is lagging the leaders


Trading volumes totalled $154 billion in Q4, including $125 billion in institutional volume


DeFi on Bitcoin is all the rage right now and Stacks is positioned to benefit