Gala Games to Plow $5B Into NFT Expansion Efforts

Gala Games is seeking to ramp up its presence in the NFT sector and will allocate billions of dollars to further its efforts in the coming year

article-image

Gala Games banner; Source: Shutterstock

share
  • Gala Games confirmed Monday it will allocate $5 billion to further its NFT ambitions in the coming year, split between gaming, music, movies and theme park NFTs
  • The Gala Games token, GALA, has a fully diluted valuation of $16.73 billion with about 15% of its supply currently circulating

Blockchain gaming studio Gala Games confirmed Monday it will allocate $5 billion within the next year to expand its NFT offerings.

The startup will begin pouring capital into music, movies and theme park NFTs (non-fungible tokens), a source told Blockworks on Monday. The figure was later confirmed by Gala Games’ President of Blockchain Jason Brink.

Out of the $5 billion allocated to Gala Games’ NFT expansion, $2 billion is expected to go to gaming. A further $1 billion will be allocated for the studio’s music ambitions, as well as $1 billion for movies. Gala theme park NFTs will pick up the remaining $1 billion.

NFTs are unique crypto assets providing proof of authenticity and ownership. They are tradable on marketplaces including OpenSea and LooksRare. The marketplace value for NFTs hit a staggering $41 billion by the end of 2021.

When asked about the developments, Brink said:

“Those were some of the numbers shared with the Gala Gold community, and we certainly look forward to helping that unfold with the community in the future.”

Brink declined to comment further on the future plans, saying his studio needed to save “some stuff for the Gala Gold community.”

Blockworks’ anonymous source also said rapper Snoop Dogg may release an “NFT album” on the platform shortly before the album is released elsewhere as part of the effort.

Loading Tweet..

Snoop, who is no stranger to crypto, reportedly began collecting NFTs last year under the pseudonym Cozomo de’ Medici. The artist also posted a tweet in February 2021 featuring the head of a Shibu Inu superimposed on his body from his album R&G (Rhythm & Gangsta): The Masterpiece.

“As for Snoop, keep watching and make sure to pick up his album when it comes out, whether it’s as an NFT or otherwise,” said Brink.

Gala Games recently launched a $100 million blockchain gaming fund with crypto investment firm C2 Ventures focusing on investment in game developers and projects building atop the blockchain.

The platform’s token, GALA, currently carries a market capitalization of $2.52 billion, and a fully diluted valuation of $16.73 billion, trading at a price of $0.33 per token, according to CoinGecko, down about 60% from its all-time high set on Nov. 26, 2021.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template (1).jpg

Research

As AI supercharges surveillance, privacy becomes a prerequisite and the winning stack will combine confidentiality with selective disclosure. Zcash’s Tachyon, composable standards on Ethereum/Solana, and compliance-aware pools aim to make private rails the new norm.

article-image

Pineapple begins deploying its $100 million Injective Digital Asset Treasury, staking INJ to earn yield and fund onchain mortgage ambitions

by Blockworks /
article-image

Staking levels in the ether funds will depend on protocol unstaking queue times and anticipated redemption activity, firm says

article-image

ETF inflows, miner strength, and tightening supply drive Bitcoin past its prior peak amid renewed demand for scarce assets

by Blockworks /
article-image

The Guidestar team, led by Alex Nezlobin, will join Uniswap Labs to enhance automated market maker design and smart order routing

by Blockworks /
article-image

Zac Prince spearheads Galaxy’s push into consumer banking with high-yield cash, crypto, and stock trading features

by Blockworks /