KPMG Kicks Off Metaverse Collaboration Hub

Accounting giant seeks to help clients during the ‘implementation and operationalization stage’ of their metaverse journey


Source: Shutterstock


key takeaways

  • The metaverse hub will allow KPMG employees, partners and clients to conduct virtual team meetings
  • KPMG’s Canada business added bitcoin and ether to its corporate treasury and bought a World of Women NFT in February

KPMG’s US and Canada businesses have launched a so-called collaboration hub in the metaverse as it seeks to help clients develop strategies within the space.  

The private hub is a place where employees, partners and clients can conduct virtual team meetings and share ideas — using virtual whiteboards, for example, a spokesperson told Blockworks. They will also be able to conduct training sessions, job interviews and employee evaluations in the metaverse, as well as meetings to demonstrate KPMG’s services and capabilities.

“The metaverse is making it possible for us to experience the ‘phygital’ world, where physical and digital worlds collide,” Armughan Ahmad, president and managing partner of digital at KPMG in Canada, said in a statement. “The metaverse is a $13 trillion market opportunity that could boast as many as five billion users by 2030.”

KPMG International, a global network of firms headquartered in the Netherlands, reported roughly $32 billion in revenue for its 2021 fiscal year. The companies offer audit, tax and advisory services.

The KPMG representative did not name specific clients the company is working with but said “they are diverse in size, sector and scope.”

The company’s US and Canada businesses have formed dedicated teams of members with technology and innovation experience to offer support around metaverse design, use cases of NFTs, cryptoassets, community engagement and broader Web3 integrations.  

These teams will assist KPMG clients during the implementation and operationalization stage of their metaverse journey. This includes services such as vendor selection, business and technical requirements design, systems integration and program governance for different metaverse activations.

KPMG is testing Web3 capabilities to institutions and regulators to increase their understanding of the space and its underlying technology.

“We’re exploring working with Web3 companies that offer staking services, decentralized borrowing and lending, for example,” the spokesperson said. “KPMG is committed to invest in both technology and people to address the increasing market demand for metaverse-related services.”

The move comes after KPMG in Canada added bitcoin and ether to its corporate treasury in February and bought a World of Women NFT later that month. 

KPMG’s US arm has integrated NFT- and crypto-related trainings into the process of onboarding new employees.

Despite a number of firms in the crypto space choosing to pause or slowing hiring efforts due to the space’s recent drawdown, KPMG is seeking to add more people with skills in blockchain technologies and DeFi.

“While the competition for top talent has been fierce,” a spokesperson said, “we are seeing signs of more skilled talent becoming available due to recent changes in Web3 and the broader tech industry.”

Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.


Upcoming Events

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Screenshot 2024-05-23 091855.png


Bitcoin L2s aim to boost scalability while preserving decentralization and security, unlocking a better user experience, and new avenues for Bitcoin-powered innovations. However, no existing Bitcoin L2 leverages the full security of Bitcoin.


After accelerating conversations with issuers, the SEC took a step toward allowing ETH funds to launch


As FIT21 advances to the Senate, experts are cautiously optimistic but say to expect some changes to the bill


Three Democrats joined Republicans Thursday in supporting a bill that would block the Federal Reserve from issuing a retail CBDC


Plus, Zeta Markets has released a litepaper for the “Zeta X” layer-2 it’s hoping to send to mainnet in early 2025


From CME Group’s launch of ether futures to congressmen urging the SEC to approve spot funds, a lot has led up the agency’s decision



As part of the #Breakout2024 plans, Radix has introduced Token Trek