Luxury Brand Off-White Accepts Crypto Payments Across Flagship Stores

The fashion label will leverage an arbitrage system, provided by Berlin-based Lunu, to buoy volatile crypto prices, according to a report by Vogue Business

article-image

Man with white Off-White bag | Source: Shutterstock

share
  • Berlin-based payments provider Lunu will facilitate digital payments and help the fashion brand buoy volatile prices
  • The brand joins a growing list of luxury fashion lines adopting crypto, including watchmaker Hublot and Italian streetwear brand Philipp Plein

Luxury fashion brand Off-White has begun accepting cryptocurrency payments across its flagship stores in Paris, Milan and London, Vogue Business reported Thursday.

Off-White, which generated an estimated $7 billion in revenue last year, said it will now take bitcoin, ether, binance coin, XRP, tether and Circle’s USDC in exchange for clothing and apparel.

The brand, founded by the late Virgil Abloh, joins a growing list of luxury fashion brands adopting crypto, including watchmaker Hublot and Italian streetwear line Philipp Plein. The acceptance of digital assets is another sign of the growing appetite among major brands supported by increasingly sophisticated payment infrastructure.

Off-White will reportedly use Berlin-based payments provider Lunu to facilitate digital payments and help the fashion brand buoy volatile prices via a crypto-to-currency point-of-sales arbitrage system. The Lunu System combines a terminal and widget with a processing service that conducts “instant auctions.”

That system, based on a pool of independent arbitrageurs, assigns the market price for the crypto-to-fiat exchange, while systems oracles monitor and verify the transactions in third-party blockchains, according to Lunu’s website.

“This is another important step in the growth of the brand that looks towards the future, including Web 3.0 technologies, understanding the needs and desires of its ever-evolving customer base,” according to a company statement as cited in the report.

The majority of Off-White’s consumer base consists mainly of Gen Y or “Millennials” — those born between 1981 and 1996. They also happen to be one of the crypto industry’s largest adopters.

The company, which was incorporated in Milan in 2012, is majority-owned by LVMH Moët Hennessy Louis Vuitton after it acquired a 60% stake in the label last year. The brand’s parent company, New Guards Group, was purchased by luxury marketplace Farfetch for $675 million in August 2019.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates.png

Research

EtherFi, the largest liquid restaking protocol, is repositioning itself as a consumer-facing crypto neobank. Beyond staking, it is building a revenue mix around cards, vaults, and trading, aiming to capture sustainable front-end economics in DeFi. The shift highlights EtherFi’s ambition to expand from infrastructure into a full financial platform.

article-image

Legion’s reputation-based fundraising will expand through Kraken Launch, offering compliant and transparent token sales to global investors

by Blockworks /
article-image

Blockchain protocol introduces XPL token and zero-fee transfers as it targets global stablecoin adoption

by Blockworks /
article-image

With rate cuts priced in and deeper liquidity, it’s not surprising to see certain speculative assets getting a bid

article-image

Lending giant is moving to ERC‑4626 share accounting and preparing to shutter underperforming networks, with 86% of revenue on Ethereum mainnet

article-image

The payments firm introduces a USDC-based app on Stellar, aiming to modernize remittances in volatile currency markets

by Blockworks /
article-image

MarginFi fixed a flaw that could have let attackers borrow funds without repayment

by Blockworks /