• Demirors will serve on the Kingdom Services Holdings board of directors to help expand the Choice platform
  • The board appointment is Demirors’ latest position in the digital assets space. Last month, she was named as a Stacks Foundation board member

Kingdom Trust, the company behind retirement account provider Choice, has named CoinShares chief strategy officer Meltem Demirors as its latest board member. 

As a Kingdom Services Holdings board member, Demirors will help to broaden reach and access for clients looking to expand their retirement account exposure into digital assets.

Choice offers clients exposure to traditional investment vehicles commonly found in retirement accounts, but, more notably, it also offers exposure to bitcoin. 

Choice currently powers over 125,000 retirement accounts and has more than $18 billion in assets under custody across more than 20,000 assets. Demirors is eager to expand access to digital assets. 

“While firms like Goldman Sachs are working on offering bitcoin to only their wealthiest clients, Choice is working on democratizing access for everyone,” said Meltem Demirors. “Having worked with the Choice team over the last year, I have experienced first-hand this team’s dedication to trust, transparency, and the best interests of their clients

The board appointment is Demirors’ latest position in the digital assets space. Last month, she was named as a Stacks Foundation board member. She will devise and implement strategies for building smart contracts, decentralized apps (dApps) and non-fungible tokens (NFTs), which are commonly built on ethereum, within bitcoin’s ecosystem through connections with the Stacks blockchain.

Prior to her current position at CoinShares, Demirors served as vice president of the Digital Currency Group. An outspoken advocate for bitcoin and digital assets, Demirors has invested in over 250 companies in the industry over the last six years.

  • Blockworks
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    Casey Wagner is a New York-based business journalist covering digital assets and macro economics. Prior to joining Blockworks, she reported on markets at Bloomberg News. She graduated from the University of Virginia with a degree in Media Studies.