I made a profit flipping tequila on the blockchain
BAXUS helped me sell my limited-edition bottle of Clase Azul
Jack Kubinec modified by Blockworks
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Standing outside the Clase Azul loft in downtown Brooklyn, I called my mother to inform her I had just spent $2,000 on a bottle of tequila.
“Are you drunk?” came her stunned reply.
Reader: I was not drunk. I was investing. Two and a half weeks later, I had sold the bottle for $3,000 — courtesy of the blockchain.
In early June, BAXUS co-founder Tzvi Wiesel invited me to join him at a Clase Azul private tasting and bottle launch. At the event, the tequila brand’s head distiller led a tasting, pointing out notes of apple and a blue and orange bottle meant to evoke the New York skyline. Then, the gathered faithful were given the option to buy one or two bottles of “The Loft Brooklyn Collection” — available exclusively in New York.
For much of the event, the salespeople didn’t pay much mind to me, a schlubby crypto journalist, compared to the older, richer-looking clientele. But a few minutes later, I found myself in a cool back room, my hand shaken by an eager-looking employee clad in black. After taking a picture with my $2,000 booze, I sent the bottle home with Wiesel, who then scanned and uploaded it to BAXUS’ Solana-powered spirits marketplace.
BAXUS stores liquor in physical vaults on behalf of spirits collectors. Each bottle is 3-D scanned and paired with an NFT that can be bought or sold on BAXUS. Transactions are settled in USDC, and users can on- or off-ramp from fiat with Coinflow. BAXUS takes a 10% sellers’ fee. Collectors can make multiple swaps without physically possessing a bottle, and if they want to actually drink their liquor, BAXUS will ship it for a $25 fee.
I unsuccessfully listed my bottle for $3,500, but then I got a bite at $3,000, which set me up with a $700 profit after fees. (That’s a 35% return in a couple weeks. Why am I sending this newsletter out for free?)
The whole process was made possible by blockchain tech.
“Blockchain enabled the seamless payment via crypto, the instant settlement in your account, the owner to keep the bottle in the vault while still being able to show verifiable proof of ownership,” Wiesel said in a text. “Think about how the original process required you to go to Brooklyn, pay with a credit card, etc. [If] you wanted to resell it you would have had to go and find a buyer online (illegally) and then [try] to establish trust that you actually have the bottle and will send it to them. This eliminated all of the friction.”
It’s frequently said that crypto needs to solve real problems. In this case, crypto solved my problem of having acquired a limited edition tequila bottle for less than its market value. I hope to face this problem again sometime soon.
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