Podcast: The Creator Economy Playbook | Li Jin, Jesse Walden

Li Jin and Jesse Walden join Jason and Santiago to discuss what the creator and ownership economy is and how they are involved in Web3.

article-image
share

On today’s episode of “Empire,” Jason Yanowitz and Santiago Roel Santos are joined by Li Jin and Jesse Walden of Variant. Bringing their specific expertise on the creator space, Li and Jesse discuss what it means to form a crypto creator economy that not only supports quality content but attracts players to actually invest in the concept. With Jason and Santiago, they cover mainstream adoption, NFTs, what it means to be an owner, and more.

They cover mainstream adoption, NFTs, and what it means to be an owner, while also bolstering listeners on how exactly to get involved.

Plus, hear more on:

  • NFTs vs Fungible Tokens
  • how to reach progressive decentralization
  • and so much more!

Check out what they had to say in the video below.👇

About the show

“Empire” is a twice-a-week show. On Thursdays, Jason interviews crypto industry movers and shakers to talk about their struggles, bold moves and tough decisions. Friday’s weekly roundup episodes feature co-host Santiago Roel Santos and cover the top news from the past week.

For any NPR or Guy Raz fans out there, you can think of “Empire” as a “How I Built This” for the bitcoin and crypto industry.

Subscribe to “Empire” today on Apple or Spotify. Watch episodes on YouTube.


Get the day’s top crypto news and insights delivered to your inbox every evening. Subscribe to Blockworks’ free newsletter now.


Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template (11).png

Research

Union’s technical design brings measured improvements to crosschain interoperability. By combining a consensus-verified hub with novel constructs like state lenses and ZK proofs for client updates, Union achieves an interoperability protocol that is highly performant, trust-minimized, and scalable.

article-image

Crypto finds fundamentals, Chanos books profits and prediction markets make trouble

article-image

The token has crashed over 65% and been marked as dangerous due to its contract’s permissions

article-image

FOMC July minutes may hold the key to Powell’s speech tomorrow

article-image

Singapore’s largest bank is issuing crypto-linked structured notes on Ethereum, but the tokens will remain permissioned

article-image

Jupiter borrows Fluid’s innovative risk engine