NBA

Capital to focus on support for gaming, infrastructure, decentralized finance, content and creators

Collaboration with Los Angeles Lakers star comes after the company bought naming rights to the team’s arena

The two companies will work together to provide access, educational programming and community initiatives to the bitcoin ecosystem through the NBA team’s social, digital and in-person platforms.

Ohtani becomes latest celebrity tapped by company to elevate its brand, increase awareness of digital assets

Bitcoin price tops $64,000 as ETF launches, Coinbase announces partnership with the NBA, Element Finance lands a $320 million valuation.

Crypto exchange continues brand push through celebrity partnerships

Crypto.com, Voyager Digital announce partnerships to increase brand visibility, sector education