Fidelity Mulls Bitcoin Trading on All Brokerage Accounts: Report

Fidelity is reportedly weighing bitcoin trading for its retail users, four years after giving wealthy clients the option

article-image

Source: Shutterstock

share
  • Fidelity has long supported crypto trading and custody for institutional clients
  • The move would open more than 34 million brokerage accounts to bitcoin

Fidelity Investments’ retail customers could soon have the option to trade bitcoin directly through the brokerage platform.

The Wall Street Journal reported on Monday that the top retirement planner is evaluating how to integrate bitcoin with its 34.4 million brokerage accounts, which would mark one of the largest crypto integrations at a major traditional financial institution to date.

Since 2018, Fidelity has operated a crypto trading business for institutional clients, including hedge funds. In 2020, it launched a crypto fund called the Wise Origin Bitcoin Index for affluent investors. As of May, the fund had 689 investors. 

The move hasn’t yet been officially confirmed by the company. “While we have nothing new to announce, expanding our offerings to enable broader access to digital assets remains an area of focus,” a Fidelity spokesperson told Blockworks in an email.

For what it’s worth, Galaxy Digital CEO Mike Novogratz said during the SALT Conference on Monday: “A bird told me Fidelity is going to shift their retail customers into crypto soon enough.”

The Boston-based finance giant is the largest US retirement-plan provider, providing employee benefit programs for nearly 23,000 companies. Fidelity is set to be the first of its kind to open 401(k) accounts to bitcoin, giving employers the option to decide whether staff can hold the crypto in their retirement plans, once the program goes live this fall.

One analyst told Blockworks in an email that cryptoassets are a good way to fight inflation, but may not be the best plan for retirement.

“Bitcoin is an investment like shares; it can’t be a retirement plan, one must trade and take profits, not just stake your stack,” said Aarti Dhapte, senior research analyst at Market Research Future.

Dave Gray, Fidelity’s head of workplace retirement offerings, told the Journal there was a need for a diverse set of products and investment solutions.

That move drew attention of the US Department of Justice, which said it had “grave concerns” for retirement savers adopting bitcoin. And Fidelity’s competitors haven’t been too keen on doing the same. Spokespeople for both Vanguard and T. Rowe Price earlier told Blockworks they had no plans to offer similar investment offerings.

Fidelity’s move into cryptocurrencies wasn’t a pandemic-born interest, unlike many other institutions. CEO Abigail Johnson reportedly held internal meetings about crypto and blockchain technology about a decade ago, and the firm eventually started mining bitcoin in 2014, according to its website. 

This article was updated at 8:50 am ET to include Fidelity’s response.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Flying_Tulip.png

Research

Flying Tulip's perpetual put option provides real principal protection, but investors must pay a valuation premium today for products that have to be built over the next 24 months. This structure works best as a stablecoin substitute where the put allows continuous monitoring—accept opportunity cost in exchange for asymmetric upside if the team executes on its ambitious cross-collateral architecture.

article-image

As flows consolidate and volatility fades, finding edge now means knowing which games are still worth playing

article-image

Value distribution came to $1.9 billion distributed in Q3, though total revenues have yet to beat 2021 heights

article-image

MegaETH public sale auction ends tomorrow, and the free money machine has attracted people who like free money

article-image

With tBTC under the hood, Acre abstracts bridging and converts non-BTC rewards to bitcoin

article-image

Accountable is also eyeing mid-November for mainnet launch

article-image

“Adjusted for size, I think it may be the most successful ETP launch of all time,” Bitwise CIO Matt Hougan says