Sports Illustrated Tickets moves NFT service to Avalanche

The blockchain ticketing platform launched with Polygon and Consensys support last May


Lebron James for Sports Illustrated | Sports Illustrated/"Lebron James" (CC license)


Avalanche has purchased a stake in Sports Illustrated Tickets and become the blockchain provider for its NFT-enabled ticketing service, Box Office. 

Box Office is a blockchain-based ticketing service that individuals can use to set up paid or free events. The so-called Super Tickets NFT tickets enabled by Box Office offer features including NFT videos, exclusive offers and loyalty benefits, SI Tickets said in a press release.

Sports Illustrated Tickets is a secondary market ticketing platform under the Sports Illustrated umbrella. It leases the Sports Illustrated brand from a brand management firm but is a separate company from the embattled magazine, SI Tickets CEO David Lane stressed in an interview.

Read more: Pro sports teams piling on to Chiliz fan token opportunities

Since the platform’s release in May 2023, roughly 300,000 tickets have been issued through Box Office, SI Tickets said.

Box Office initially launched on Polygon with support from Consensys. Ava Labs, the company developing Avalanche, was in talks with SI Tickets to support the platform back then, John Nahas, Ava Labs’ senior vice president of business development, said. Less than a year later, SI Tickets switched chains.

Polygon had their moment, and then they [SI Tickets] came back to us and said, ‘Look, a lot of the things that you guys promised that you would do and help with etc., and on the tech side, seems to be true with all the things you’re doing with everybody else, and we’re eager to switch over to Avalanche,’” Nahas said.

Read more: 2023 scored a field goal for sport NFTs

Ava Labs apparently sees a lot of promise in NFT ticketing. It invested in another Web3 ticketing platform named tixbase, and South Korean concert ticket platform Dreamus integrated with Avalanche.

But as far as NFT tickets go, SI Tickets’ Box Office “is the main leg out of a multi-leg stool,” Nahas said.

SI Tickets’ Lane expressed optimism about Web3’s potential for the ticketing world, noting that the status quo of barcode scans are “useless” in comparison to NFT tickets that make verification easier and can serve as mementoes after the event.

Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. Subscribe to the On the Margin newsletter.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.


Upcoming Events

Salt Lake City, UT

MON - TUES, OCT. 7 - 8, 2024

Blockworks and Bankless in collaboration with buidlbox are excited to announce the second installment of the Permissionless Hackathon – taking place October 7-8 in Salt Lake City, Utah. We’ve partnered with buidlbox to bring together the brightest minds in crypto for […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Research Report Templates.png


ZKPs enable efficient offchain transaction processing and validation, resulting in increased throughput and reduced fees. Solana's ZK Compression leverages ZKPs to minimize onchain storage costs, while Sui's zkLogin streamlines user onboarding by replacing complex key management with familiar OAuth credentials.


North Korea suspected in breach of Indian exchange’s multisig wallet


Plus, Sanctum’s CLOUD token has officially launched — but not without problems


It’s not yet clear whether Donald Trump is pumping bitcoin. But an unofficial memecoin is still seeing benefit.


StarkWare takes a step towards making StarkNet for Bitcoin


The numbers point to one conclusion: Risk is back, or at least it was during the first half of the year