Celsius’ Woes Spark Boom in Ledger Sales

The hardware wallet maker at NFT.NYC announced a new NFT marketplace and a platform to support companies in navigating the NFT space

article-image

Pascal Gauthier, CEO of Ledger

share

key takeaways

  • Ledger safeguards 20% of the world’s digital assets, the company says
  • “We want to power the NFT revolution,” says Ledger CEO

Hardware wallet manufacturer Ledger announced at NFT.NYC an expansion of security offerings as part of its NFT products and its Ledger Enterprise arm. 

In response to growing security issues around cryptocurrency and digital assets, the company developed Ledger Market to be a multi-chain NFT (non-fungible token) distribution platform that prioritizes safe NFT mints, sales and storage. 

Launch partners include decentralized finance protocol Babylon, Tag Heuer of LVMH and the DeadFellaz NFT project, among others. Later this summer users may obtain the Ledger Market Pass, a Genesis NFT with access to exclusive collaborations, limited edition hardware and airdrops of art NFTs from Ledger’s artist-in-residence programs. 

Also announced in New York was Ledger Enterprise Create, an NFT management platform for brands to scale their Web3 operations. The goal is to provide end-to-end, creation-to-distribution security for fashion and luxury brands, charities and financial institutions. Ther offering will integrate with Ledger Market, as well as secure treasury management and smart contract creation and ownership capabilities.

When asked about the impact of the market downturn on the company, Ian Rogers, Ledger’s chief experience officer, told Blockworks in an email that sales “jumped 4.5x day-over-day on the Celsius news, and continue to be strong to this day.”

“Ledger is [now] doing, quarterly, the entire annual revenue of 2020.”

Rogers added that sales are highly correlated with outflows from exchanges because the more people get educated, the “more they come to value security and self-custody as a result.” 

Education is part of Ledger’s mission. As part of a Web3 education initiative, the company also launched Ledger Quest, a learn-to-earn platform with gaming quests and NFT rewards for Web3 entrants. Additionally, the firm has partnered with NFT projects World of Women, Cool Cats and Deadfellaz to expand its materials on the Ledger Academy educational platform.

During the Ledger Op3n conference at NFT.NYC on Wednesday, Ledger’s CEO Pascal Gauthier compared a hardware wallet to a smartphone, calling it a “critical digital device” when it comes to interacting safely with the digital asset ecosystem.

He also revealed on stage that nearly a third of NFT marketplace OpenSea’s trading volume involves a Ledger customer as a buyer, seller or both. And 45% of the top 100 transactions ever on OpenSea involved a Ledger-secured Ethereum wallet.

Additionally, he touted the use of clear-signing for NFTs, as opposed to blind-signing “where you don’t even know where you’re sending your NFTs to.”

Recently, the firm added a crypto wallet extension on Safari in beta called Ledger Connect. Users can link their Nano X to confirm transactions, and Connect will warn users of bad actors or flagged scams, as well as reveal a user’s resulting balance prior to validation.


Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. Subscribe to the On the Margin newsletter.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.

Tags

Upcoming Events

Salt Lake City, UT

MON - TUES, OCT. 7 - 8, 2024

Blockworks and Bankless in collaboration with buidlbox are excited to announce the second installment of the Permissionless Hackathon – taking place October 7-8 in Salt Lake City, Utah. We’ve partnered with buidlbox to bring together the brightest minds in crypto for […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Unlocked by Template.png

Research

With the spot ETH ETF approval, the institutions are coming. stETH - given its dominance in marketshare, existing liquid market structures, and highly desirable properties - is poised for institutions.

article-image

Launching cryptocurrencies the old fashioned way may soon make a return

article-image

Kraken and CertiK brought their beef to social media after Kraken said researchers exploited $3 million through a bug

article-image

NVIDIA’s historic run is only deepening the divide between mega-cap tech stocks and the rest of the market.

article-image

EIP-7702 was quickly adopted for the next Ethereum upgrade, but developers haven’t quite locked it down