Fidelity Doubles Down on Metaverse With Financial Literacy Experience

The company’s latest efforts to reach younger investors “where they are” come after its debut in the sector last year

article-image

PL Gould/Shutterstock modified by Blockworks

share

Financial services titan Fidelity is looking to build upon its presence in the metaverse via digital experiences designed to bolster financial education for investors. 

The company is set to launch Pancake Empire Tower Tycoon on online game platform Roblox, as well as what it calls Bloom-o-rama in Decentraland, it revealed Thursday. 

Decentraland users who visit Fidelity’s Bloom-o-rama will navigate a hedge maze to gather saving, spending and investing tips — taking quizzes along the way. Users can unlock a Power Petal Suit, Bibi’s Boost Pack, Bibi Shades and Bloom-o-vision.

Those who complete Bloom-o-rama’s tasks can win $25,000 via Fidelity Bloom — a financial app designed to help users grow their savings. 

Fidelity’s Bloom-o-rama | Source: Fidelity

Both launches come after the company created Fidelity Stack in Decentraland last year, a building comprising a dance floor and rooftop garden. That experience was introduced at the same time Fidelity listed two ETFs focused on the crypto industry and the metaverse. 

“We apply a scan, try, and scale approach to innovation, and our experimentation with new platforms is no different,” Fidelity marketing head Kathryn Condon said in a Thursday statement. 

The company, which had more than $10 trillion assets under administration at the end of 2022, also filed trademark applications late last year related to a range of metaverse services. Plans for an NFT marketplace were also included within the documents.

While it is premature to discuss trademark applications, a Fidelity spokesperson told Blockworks, they reinforce the company’s continued focus to “meeting customers where they are.”

“We are increasing the quantity and variety of our solutions, including our metaverse offerings and emerging technologies, that provide more ways for our customers to engage with us,” the representative said.

Fidelity was not the first traditional finance firm to jump into the metaverse. 

JPMorgan unveiled a virtual lounge in Decentraland in February 2022. In a report published at the time, the bank estimated the metaverse’s market opportunity to be more than $1 trillion in yearly revenues.

The investment unit of Thailand-based Siam Commercial Bank, as well as London-based financial services provider HSBC, bought virtual real estate in the Sandbox metaverse the following month.

Bank analysts at Citi said in March 2023 that the Web3 economy could reach between $8 trillion and $13 trillion by 2030.

Still, the metaverse remains a nascent space. Since Facebook changed its corporate name to Meta, the company’s metaverse-focused division has lost billions of dollars quarter after quarter. Executives have said they will continue to invest in the sector, noting that they see “significant long-term opportunities.”


Get the news in your inbox. Explore Blockworks newsletters:

  • Blockworks Daily: The newsletter that helps thousands of investors understand crypto and the markets, by Byron Gilliam.
  • Empire: Start your morning with the top news and analysis to inform your day in crypto.
  • Forward Guidance: Reporting and analysis on the growing intersection of crypto and macroeconomics, policy and finance.
  • 0xResearch: Alpha directly in your inbox. Market highlights, data, degen trade ideas, governance updates, token performance and more.
  • Lightspeed: Built for Solana investors, developers and community members. The latest from one of crypto’s hottest networks.
  • The Drop: For crypto collectors and traders, covering apps, games, memes and more.
  • Supply Shock: Tracking Bitcoin’s rise from internet plaything worth less than a penny to global phenomenon disrupting money as we know it.
Tags

Upcoming Events

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates.jpg

Research

Bluefin possibly stands at an inflection point. The token is near an all-time low yet the protocol’s spot volume market share and derivatives exchange usage have been increasing month over month since its November launch. Given its current market position and the upcoming upgrades (for both Bluefin and SUI), there may be upside potential before the increased supply growth in December. However, strong opposition from existing competitors (like Cetus and Suilend), as well as new entrants (like Aftermath), pose key challenges to Bluefin’s medium-term success.

article-image

Top Committee Democrat Sen. Elizabeth Warren in her opening statement accused Atkins of “helping billionaire CEOs like Sam Bankman-Fried”

article-image

Introducing garbled circuits for enhanced privacy and regulatory compliance

article-image

Ross Ulbricht was a freedom maximalist building freedom tech, powered by Bitcoin

article-image

Solana validators can reap benefits including payments, votes and community clout

article-image

Sponsored

WalletConnect is cementing itself as the essential connectivity layer, ensuring wallets remain the entry point for billions of users

article-image

According to a legal filing, Galaxy Digital helped boost the price of LUNA while quietly selling its tokens