Former Lyft Exec Tapped as OpenSea’s First CFO

Tech veteran Brian Roberts said in an interview that he is already planning the popular NFT marketplace’s initial public offering.

article-image

Lyft car; Source: Shutterstock

share
  • Roberts worked at Lyft for seven years and is known for playing a large role in helping the company go public in a multi-billion dollar IPO
  • OpenSea has processed over $10 billion in gross merchandising sales

OpenSea, the largest non-fungible token (NFT) marketplace, has appointed former Lyft executive Brian Roberts as the start-up’s first Chief Financial Officer (CFO), according to a report by Bloomberg on Monday. 

“I haven’t been this excited about something in a very long time,” he told Bloomberg. “It reminds me of 1995 eBay.”

Along with OpenSea’s newest hire, the marketplace may be trying to secure additional funding, Chief Executive Officer (CEO) Devin Finzer confirmed to Bloomberg. Both OpenSea and Roberts have declined to comment further on the matter.  

Although it’s the tech veteran’s first foray into cryptocurrency full time, he is already planning on how to take the company public.

“When you have a company growing as fast as this one, you’d be foolish not to think about it going public,” he said. “It would be well-received in the public market, given its growth.”

During his seven years at Lyft as CFO, the company saw $7 billion in capital raised, along with a successful initial public offering (IPO).

“While I have no intention of changing my license plate from GOLYFT, it is time for me to find new challenges in a new space,” Robert wrote in a LinkedIn post on Friday. “This will be my next great journey to learn, grow and help shape the future.”

The hiring report follows a whirlwind of a year for OpenSea. 

Amid insider trading allegations that shook the marketplace and ultimately led to a resignation from former Product Head Nate Chastain, the start-up has also experienced explosive growth in 2021. 

Founded in 2017,  the platform has processed over $10 billion in gross merchandise value and has a valuation of roughly $12 billion. In August, OpenSea became the first NFT marketplace to hit $1 billion in monthly trading volume.

Specifically, trading volume on the platform was over $200 million in August compared to an average of less than $100,000 last December, according to DappRadar.

“Over the next few years we’ll help build a brand new, open, digital economy,” Finzer said in a blog post on Monday. “I couldn’t be more optimistic about the future.”

Lyft Inc. stock closed on Monday’s news 6.28% higher, at $41.95 per share.


Get the day’s top crypto news and insights delivered to your inbox every evening. Subscribe to Blockworks’ free newsletter now.


Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates (3).png

Research

South Korea is emerging as one of the most important global hubs for regulated digital assets, and Upbit sits at the center of this shift. Naver’s proposed acquisition could create the country’s dominant super app for payments, trading, and digital finance. This report breaks down the numbers, the regulatory tailwinds, the economics of the deal, and why the merger may unlock one of the most attractive asymmetries in Korea’s public markets.

article-image

As DevConnect kicks off in Buenos Aires, Vitalik and friends call for a reset

article-image

GPUs are starting to go dark even as data-center spending doubles — is a bubble on the horizon?

article-image

Risk assets sold off as doubts loom over a December rate cut, with BTC tumbling briefly below $95K this morning

by Carlos /
article-image

Jeff Yass bets that prediction markets could stop wars, Paul Atkins’ announcement on “tokens,” and more

article-image

Lido unveils a new buyback plan while BTC treasury companies slip below mNAV — can either model can truly return value?

article-image

If financial nihilism has driven you into memecoins, zero-day options, and sports betting, consider financial optimism instead