Grayscale Inks Sponsorship Deal with New York Giants

The sports and cryptocurrency worlds have been moving closer towards each other for several months.

article-image

Source: Shutterstock

share

key takeaways

  • The Giants is the first NFL team to form a partnership with a cryptocurrency company
  • Grayscale will host “voluntary, educational seminars on cryptocurrencies for Giants personnel” every year

Grayscale is now a sponsor of the New York Giants, which makes the team the first in the National Football League to form a partnership with a cryptocurrency company.

As part of the deal, Grayscale, the “Official Digital Currency Asset Management Partner of the New York Giants” will also be a Presenting Home Game Sponsor, a Supporting Sponsor of Giants Training Camp, and will host “voluntary, educational seminars on cryptocurrencies for Giants personnel” every year, according to a Wednesday press release.

The Giants sought a partner that “could guide us in navigating the cryptocurrency ecosystem” and “has the institutional knowledge and network of partners that we can access as crypto continues to evolve,” New York Giants Chief Commercial Officer Pete Guelli, said in a statement.

The sports and cryptocurrency worlds have been moving closer towards each other for several months. In December, Carolina Panthers offensive tackle Russell Okung opted to receive half of his $13 million salary in bitcoin.

Loading Tweet..

Last week Kansas City Chiefs’ Sean Culkin said he would convert his entire base salary of $920,000 into bitcoin. Earlier this week the number one NFL Draft Pick Trevor Lawrence converted his $24 million signing bonus into cryptocurrencies.

In March Major League Baseball’s Oakland A’s began selling tickets for cryptocurrency after selling a full-season suite for one bitcoin. In the same month FTX, the digital assets derivatives exchange, inked a 19-year, $135 million deal to take over naming rights of National Basketball Association team Miami Heat’s stadium.

Plus, sports NFTs are taking off too with NBA Top Shot, Topps NBA Collectibles and even the NHL getting into the digital asset game. According to data at Cryptoslam.io, Top Shot has generated $565,194,874.38 in sales since its launch in July 2020.

Tags

Upcoming Events

Hilton Metropole | 225 Edgware Rd, London

Mon - Wed, March 18 - 20, 2024

Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience: Attend expert-led panel discussions and fireside chats Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts.

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Research report - cover graphics (1).jpg

Research

In this report, we dive into crypto private market data to gather insights on where the future of the industry is headed. Despite a notable downturn in private raises, capital continues to infuse promising projects that aim to transform payments, banking, consumer experiences, community, and more, with 2023 being the fourth-largest year for crypto venture capital.

article-image

Ethereum Dencun will enable Ethereum transactions to be submitted as blobs, potentially alleviating the costs of posting data on the blockchain

article-image

After a rocky start, bitcoin ETF shareholders are now well in the green

article-image

Revolut said that the standalone crypto exchange is currently “invite only”

article-image

The stock price jump comes after Coinbase reported ending its seven-quarter run of net losses during the fourth quarter

article-image

BUZZ holds shares of Coinbase, Robinhood and MicroStrategy

article-image

Opinion: Even though I didn’t pay for my “Diamond Hands” burger with BTC, don’t let that fool you into thinking that crypto’s development is futile