Grayscale Inks Sponsorship Deal with New York Giants

The sports and cryptocurrency worlds have been moving closer towards each other for several months.


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key takeaways

  • The Giants is the first NFL team to form a partnership with a cryptocurrency company
  • Grayscale will host “voluntary, educational seminars on cryptocurrencies for Giants personnel” every year

Grayscale is now a sponsor of the New York Giants, which makes the team the first in the National Football League to form a partnership with a cryptocurrency company.

As part of the deal, Grayscale, the “Official Digital Currency Asset Management Partner of the New York Giants” will also be a Presenting Home Game Sponsor, a Supporting Sponsor of Giants Training Camp, and will host “voluntary, educational seminars on cryptocurrencies for Giants personnel” every year, according to a Wednesday press release.

The Giants sought a partner that “could guide us in navigating the cryptocurrency ecosystem” and “has the institutional knowledge and network of partners that we can access as crypto continues to evolve,” New York Giants Chief Commercial Officer Pete Guelli, said in a statement.

The sports and cryptocurrency worlds have been moving closer towards each other for several months. In December, Carolina Panthers offensive tackle Russell Okung opted to receive half of his $13 million salary in bitcoin.

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Last week Kansas City Chiefs’ Sean Culkin said he would convert his entire base salary of $920,000 into bitcoin. Earlier this week the number one NFL Draft Pick Trevor Lawrence converted his $24 million signing bonus into cryptocurrencies.

In March Major League Baseball’s Oakland A’s began selling tickets for cryptocurrency after selling a full-season suite for one bitcoin. In the same month FTX, the digital assets derivatives exchange, inked a 19-year, $135 million deal to take over naming rights of National Basketball Association team Miami Heat’s stadium.

Plus, sports NFTs are taking off too with NBA Top Shot, Topps NBA Collectibles and even the NHL getting into the digital asset game. According to data at, Top Shot has generated $565,194,874.38 in sales since its launch in July 2020.


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