Grayscale Inks Sponsorship Deal with New York Giants

The sports and cryptocurrency worlds have been moving closer towards each other for several months.

article-image

Source: Shutterstock

share

key takeaways

  • The Giants is the first NFL team to form a partnership with a cryptocurrency company
  • Grayscale will host “voluntary, educational seminars on cryptocurrencies for Giants personnel” every year

Grayscale is now a sponsor of the New York Giants, which makes the team the first in the National Football League to form a partnership with a cryptocurrency company.

As part of the deal, Grayscale, the “Official Digital Currency Asset Management Partner of the New York Giants” will also be a Presenting Home Game Sponsor, a Supporting Sponsor of Giants Training Camp, and will host “voluntary, educational seminars on cryptocurrencies for Giants personnel” every year, according to a Wednesday press release.

The Giants sought a partner that “could guide us in navigating the cryptocurrency ecosystem” and “has the institutional knowledge and network of partners that we can access as crypto continues to evolve,” New York Giants Chief Commercial Officer Pete Guelli, said in a statement.

The sports and cryptocurrency worlds have been moving closer towards each other for several months. In December, Carolina Panthers offensive tackle Russell Okung opted to receive half of his $13 million salary in bitcoin.

Loading Tweet..

Last week Kansas City Chiefs’ Sean Culkin said he would convert his entire base salary of $920,000 into bitcoin. Earlier this week the number one NFL Draft Pick Trevor Lawrence converted his $24 million signing bonus into cryptocurrencies.

In March Major League Baseball’s Oakland A’s began selling tickets for cryptocurrency after selling a full-season suite for one bitcoin. In the same month FTX, the digital assets derivatives exchange, inked a 19-year, $135 million deal to take over naming rights of National Basketball Association team Miami Heat’s stadium.

Plus, sports NFTs are taking off too with NBA Top Shot, Topps NBA Collectibles and even the NHL getting into the digital asset game. According to data at Cryptoslam.io, Top Shot has generated $565,194,874.38 in sales since its launch in July 2020.

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template (10).png

Research

Innovations on Aptos’ technical design through Raptr, Shardines, and Zaptos approach near-optimal latency and throughput by unlocking 100% utilization of network resources, with the capacity to settle 260k transactions per second with latencies less than 800ms. The original Move language was revamped with the launch of Move 2, supporting more expressivity in smart contract logic and a scalable ability to interact with high volume datasets. The ecosystem has benefitted from strong asset inflows, now hosting over $1.3B in stablecoins, $450M in bridged BTC, and $530M in RWAs. Activity in the Aptos ecosystem has grown notably over the past year, with monthly application revenue reaching ~$835k and monthly DEX volumes growing to over $5B, both at new all time highs.

article-image

The Stripe-acquired firm has big plans for a streamlined, multi-wallet future

article-image

Both founders of the former crypto lender have now landed in new crypto industry roles

article-image

Bitcoin’s recent peak is a victory lap for curvers left and right

article-image

Securitize CEO Carlos Domingo says institutions are eager to get exposure to tokenization

article-image

Trade isn’t war and prosperity isn’t a contest