Yuga’s Greg Solano resumes role as CEO, pledges stronger ‘cryptonative’ focus

As part of the shakeup, Yuga Labs created BAYC LLC, a subsidiary of the company

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Yuga Labs co-founder Greg Solano announced on Wednesday that he’s taking back the helm of CEO.

Former Activision Blizzard CEO Daniel Alegre became CEO in April of last year. Alegere had replaced Nicole Muniz, who’d served as CEO for roughly a year at the time.

“I am so grateful to have had the opportunity to lead this great team and to have connected globally with so many community members. Yuga has such a bright future,” Alegre said in a post on X. 

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Solano said he’s “reinvigorated to be taking the reins for our next chapter.” He, in his own post on X, detailed what the change means for Yuga.

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Solano plans to “unshackle” the Bored Apes Yacht Club team. 

Read more: Pudgy Penguins approach Bored Ape floor prices, buoyed by CEO’s expansive approach

“A new company, ‘BAYC LLC,’ was created as a Yuga subsidiary and will be responsible for everything BAYC. We’ve got a crack team of ninjas on the BAYC team, but there’s still a couple important roles to be filled over there,” Solano said.

The team will also ramp up Otherside communications, with plans for it to become the “default space” for users to “play and hang” with their Web3 communities.

Last October, Yuga Labs announced US layoffs as part of a restructuring plan under Alegre. At the time, Solano reiterated that Yuga Labs had over 120 employees following the reduction.

The former executive also emphasized the company’s focus on Otherside, saying “every ongoing digital connection will be part of and reinforce the Otherside evolution.”

Updated Friday, Feb. 23 at 3:30 pm ET: Clarified that Alegre officially became CEO in April.


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