BlockFi Survey Finds One in 10 Americans are Gifting Crypto for the Holidays

The crypto financial services company’s new “Happy HODLdays” survey showed that bitcoin is the top digital asset of choice for gifting and receiving.

article-image

Source: Shutterstock

share

key takeaways

  • BlockFi surveyed 1,262 US citizens between 18 to 65 years old
  • One in four respondents said they would buy crypto in the New Year with bitcoin, dogecoin and ethereum being the most popular crypto assets to buy

Do you know what you’re getting your loved ones for the holidays, yet? If not, you can join others in a last minute (or pre-planned) click-of-a-button gift — and buy friends and family cryptocurrency for the holidays.

You wouldn’t be the only person buying crypto as a present because one in 10 people are gifting crypto this holiday season, according to a new survey by BlockFi. 

“Bitcoin reigns supreme (<75%) as the crypto of choice for gifting and receiving, with Dogecoin and Ethereum coming in as second and third, respectively,” BlockFi wrote.

Gifting education

Education surrounding how to gift crypto remains low, as less than 25% of surveyed people know how to give the digital asset as a present. 

As long as the gift giver and receiver have cryptocurrency wallets, the digital asset can be given as a gift. There’s many ways to gift crypto, but people can give gift cards that are redeemable for cryptocurrencies through platforms like Binance or send it directly to someone through various crypto exchanges from one wallet address to another. 

“This data shows that while crypto is becoming a more popular topic, there are a lot more ‘crypto curious’ folks out there who could benefit from further education on how to invest in crypto and how the blockchain technology itself works,” Flori Marquez, co-founder and senior vice president of operations at BlockFi, said in a statement. 

Source: BlockFi

Separately, conversations around crypto could dominate the dinner tables as one in three respondents said they would rather talk about crypto over politics or their love lives during the holidays. But this varied by age group, as Boomers would prefer to discuss politics, while Gen Z and millennials would rather talk about crypto, the survey showed. 

New Year’s crypto resolutions

In the future, one in four respondents said they would buy crypto in the New Year, with a similar trend of bitcoin, dogecoin and ethereum being the most popular crypto assets to buy. 

The survey was conducted by a third-party panel and consisted of 1,262 male and female US citizens between ages of 18 to 65 years old, who shared their sentiment around cryptocurrency leading up to the holiday season. The generational breakdowns are as follows: Gen-Z (born 1997 – 2012), millennial (born 1981-1996), Gen-X (born 1965-1980) and baby boomer (1946-1964).

“While we did not ask explicitly if any of the respondents were BlockFi clients, realistically if there were BlockFi clients in the mix there would only be a handful at most,” a spokesperson from the crypto financial services company said to Blockworks. 

“The Happy HODLdays” survey is the second in BlockFi’s Real Talk survey series, which was created to understand the mainstream sentiment around topics in the crypto and blockchain ecosystems.


Get the day’s top crypto news and insights delivered to your inbox every evening. Subscribe to Blockworks’ free newsletter now.


Tags

Upcoming Events

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates.jpg

Research

Bluefin possibly stands at an inflection point. The token is near an all-time low yet the protocol’s spot volume market share and derivatives exchange usage have been increasing month over month since its November launch. Given its current market position and the upcoming upgrades (for both Bluefin and SUI), there may be upside potential before the increased supply growth in December. However, strong opposition from existing competitors (like Cetus and Suilend), as well as new entrants (like Aftermath), pose key challenges to Bluefin’s medium-term success.

article-image

Top Committee Democrat Sen. Elizabeth Warren in her opening statement accused Atkins of “helping billionaire CEOs like Sam Bankman-Fried”

article-image

Introducing garbled circuits for enhanced privacy and regulatory compliance

article-image

Ross Ulbricht was a freedom maximalist building freedom tech, powered by Bitcoin

article-image

Solana validators can reap benefits including payments, votes and community clout

article-image

Sponsored

WalletConnect is cementing itself as the essential connectivity layer, ensuring wallets remain the entry point for billions of users

article-image

According to a legal filing, Galaxy Digital helped boost the price of LUNA while quietly selling its tokens