Exclusive: Apparel giant Adidas launches Sui NFTs

The drop gives buyers Adidas outfits for their in-game characters, but the game hasn’t fully released yet

article-image

Adidas x Xocietym modified by Blockworks

share

This is a segment from The Drop newsletter. To read full editions, subscribe.


Adidas is dressing up in-game characters with a collection of NFT skins for Xociety, an upcoming third-person crypto shooter game with RPG elements.

2,600 Adidas mystery box NFTs can be opened to reveal in-game skins, including black hoodies, neon Adidas tracksuits, and other looks emblazoned with the Adidas logo. 

Like Xociety itself, these NFTs will use the Sui L1 chain. Each box consists of a specific number of full clothing sets.

Each box will offer one of four rarity tiers: Uncommon, Rare, Epic and First. Uncommon will have three sets, Rare will have four, and Epic and First will come with eight sets of apparel. The boxes will mint on Tradeport on May 16 at 9 am ET.

To me, these avatars look a lot like Nike’s RTFKT CloneX NFTs.

Xociety’s deal with Adidas is a revenue share deal through which players will receive rewards “for spend by other players,” the team said, calling it a powerful way to “access real rewards across the life of Xociety.”

Xociety’s audience is primarily in Asia, with South America and Europe also making up large contingents of its playerbase. So far, the game is playable via limited-time playtests. Xociety said more than 12,000 players competed in their most recent playtest across 64 different countries.

The team has plans to “deliver more into the North American market” soon. Xociety will be available to play on the SuiPlay 0x1 handheld, too. 

Adidas has launched over a dozen different NFT collections since its first foray into the space in 2021. Its first collection, a metaverse drop with the Bored Ape Yacht Club and others, generated $23 million in revenue. But Adidas may have only kept about $6.2 million because of the other partners in the deal, research firm Ledger Insights reported.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

🚀 Build What’s Next — Permissionless IV Hackathon Join us June 22–23 in Brooklyn for the Permissionless IV Hackathon — a 36-hour sprint hosted by Cracked Labs and Blockworks where top builders turn ideas into real products. Come to launch, not just […]

recent research

Research Report Templates (10).png

Research

Kamino has evolved into a full-stack asset scaling suite with V2: unlocking new markets, improving capital efficiency, and catering to various risk profiles. We believe it is best positioned to become the credit backbone of Solana as the ecosystem matures. Simply put, KMNO remains our highest-conviction bet in the Solana ecosystem. This report lays out our thesis.

article-image

With an updated Summary of Economic Projections, the Fed sees growth slowing and inflation increasing

article-image

Where do crypto mobile games go from here?

article-image

Bybit’s Byreal, Binance Alpha and Coinbase’s DEX integrations

article-image

This isn’t the worst hack to ever hit Mt. Gox, but it could be the most entertaining

article-image

Crossover’s CEO discusses institutional interest and how over-the-counter (OTC) trading has picked up in crypto

article-image

Sponsored

This collaboration signifies a major leap forward in expanding the reach and utility of Web3 gaming within the vibrant Asian market