Chain Strikes Sponsorship Deal With New England Patriots

Web3 software solutions company also to become blockchain sponsor of New England Revolution, Gillette Stadium


Source: DALL·E


key takeaways

  • Deal with Patriots owner Robert Kraft-founded company to lead to “cutting-edge” experiences around Gillette Stadium
  •’s partnership with the Dallas Cowboys in April was the first deal between a crypto exchange and an NFL team

Web3 software solutions company Chain has partnered with Kraft Sports and Entertainment to become the official blockchain sponsor of the NFL’s New England Patriots.

The deal also makes Chain a sponsor for MLS’ New England Revolution, as well as Gillette Stadium, where the Patriots and Revolution play. 

“Our team is excited to help Kraft Sports and Entertainment build cutting-edge experiences for stadium visitors utilizing Chain’s proprietary blockchain technology,” Chain CEO Deepak Thapliyal said in a statement. 

Terms of the deals were not disclosed. A Chain spokesperson did not immediately return a request for comment. 

Billionaire Robert Kraft acquired the Patriots in 1994. Since then, the team has won six Super Bowls, all with Tom Brady as quarterback. Brady, who now plays for the Tampa Bay Buccaneers, is a brand ambassador for crypto exchange FTX.

Kraft founded the Revolution in 1996 and created The Kraft Group in 1998. Gillette Stadium opened in 2002.

Murray Kohl, vice president of sales for Kraft Sports and Entertainment, said in a statement that the Patriots and Revolution have sought to utilize tech to engage with fans over the years through early website development, a nightly internet show and a long-running podcast. 

“Together with Chain, we’ll look to innovate that same way with Web3,” Kohl said.

“Our fans will be able to connect with the Patriots and Revolution in ways never before possible,” he said.

Crypto companies teaming up with professional sports teams, leagues and athletes to build brand awareness became more common during the last bull cycle and continues amid the so-called crypto winter. 

Perhaps most notably, inked a 20-year, $700 million deal last year to rename the Staples Center — the home of the NBA’s Lakers and Clippers, the NHL’s Kings and the WNBA’s Sparks — as Arena. partnered with the Dallas Cowboys in April — the first such deal between a crypto exchange and an NFL team. 

Terra agreed in February to pay roughly $40 million to MLB’s Washington Nationals as part of a five-year deal to sponsor its luxury club behind home plate and run a digital series on the team’s social media platforms.

The Terra Club at Nationals Park has kept its name despite the crash of Terra’s algorithmic stablecoin TerraUSD (UST) and LUNA token several months ago.

Don’t miss the next big story – join our free daily newsletter.


Upcoming Events

Hilton Metropole | 225 Edgware Rd, London

Mon - Wed, March 18 - 20, 2024

Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience: Attend expert-led panel discussions and fireside chats Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts.

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Top Icon.png


Osmosis thrived in H2 2023 on the back of increased DeFi activity deriving from recently launched Cosmos-related projects and better market conditions. With new value accrual mechanisms for the native token, Osmosis is well-positioned to continue its strong performance in 2024.



Snowflake, a cloud-based data warehouse solution, has partnered with Dune to make curated blockchain data available to its clients


Crypto is fast and it’s only getting faster as bitcoin threatens to retest its own highs set more than two years ago


The settlement ends the legal battle over, a domain once owned by imprisoned developer Virgil Griffith


TBC President Lee Bratcher told Blockworks he’s “confident” about the Council’s case against the DOE


The Monday trading volumes total passes the previous high mark set on the fund’s first day of trading nearly seven weeks ago


The hearings are expected to last for a couple of days as the court hears arguments for and against the bankruptcy plan proposed by Genesis