YouTube Doubles Down on NFT Integration, Exec Says

Chief Product Officer Neal Mohan said NFTs allow creators to “make money in ways not previously possible” in a blog post on Thursday


Source: Shutterstock


key takeaways

  • CEO Susan Wojcicki said last month that NFTs could be another form of revenue for creators
  • YouTube competitor Meta will reportedly integrate NFTs into its platforms

YouTube elaborated on its NFT (non-fungible token) plans for 2022 in a blog post on Thursday, doubling down on the idea that the crypto assets could have a huge upside for its creators.

Neal Mohan, the video hosting platform’s chief product officer, said NFTs have “incredible potential” and allow creators to “make money in ways not previously possible.”

“We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans,” Mohan said. “For example, giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences.”

NFTs, however, do not inherently transfer copyright over to new owners, so it is unclear how YouTube will achieve this. YouTube did not immediately respond to Blockworks request for comment.

YouTube CEO Susan Wojcicki also said NFTs could be another form of revenue for creators in a letter last month. The platform has not yet specified a timeline on its blockchain integration efforts.

Talks of YouTube blockchain integration follow reports from competitor Meta integrating NFTs onto its social media properties as well. The potential new features would allow Instagram and Facebook users to showcase their crypto assets on their profiles.

Shares of YouTube’s parent company Alphabet Inc. were trading 0.63% lower at $2,813 at the time of publication.

[stock_market_widget type=”accordion” template=”chart” color=”#5D25E5″ assets=”GOOGL,FB” start_expanded=”true” display_currency_symbol=”true” api=”yf” chart_range=”1mo” chart_interval=”1d”]

Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. Subscribe to the On the Margin newsletter.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.


Upcoming Events

Salt Lake City, UT

MON - TUES, OCT. 7 - 8, 2024

Blockworks and Bankless in collaboration with buidlbox are excited to announce the second installment of the Permissionless Hackathon – taking place October 7-8 in Salt Lake City, Utah. We’ve partnered with buidlbox to bring together the brightest minds in crypto for […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research



Aerodrome is a "MetaDEX" that combines elements of various DEX primitives such as Uniswap V2 and V3, Curve, Convex, and Votium. Since its launch on Base, it has become the largest protocol by TVL with more than $495B in value locked, doubling Uniswap's Base deployment.


If we tokenize all assets in a speculative rush, the risk of creating illiquid markets and trapped value will manifest on a large scale


Plus, Trump is headed to the heart of Bitcoinlandia with a speaking appearance at the Bitcoin 2024 conference


Meanwhile, stocks rally after Jerome Powell finishes his Capitol Hill tour


Plus, Blinks have reshaped many people’s understanding of what blockchains are capable of


Franklin Templeton has the lowest intended ETH fund fee so far, though a similar advantage did not help it win the race for bitcoin ETF assets


It’s now time for the entire Bitcoin community to recognize that Satoshi’s design transcends the confines of a single chain