On today’s episode of “Empire,” Jason Yanowitz and Santiago Roel Santos are joined by Li Jin and Jesse Walden of Variant. Bringing their specific expertise on the creator space, Li and Jesse discuss what it means to form a crypto creator economy that not only supports quality content but attracts players to actually invest in the concept. With Jason and Santiago, they cover mainstream adoption, NFTs, what it means to be an owner, and more.

They cover mainstream adoption, NFTs, and what it means to be an owner, while also bolstering listeners on how exactly to get involved.

Plus, hear more on:

  • NFTs vs Fungible Tokens
  • how to reach progressive decentralization
  • and so much more!

Check out what they had to say in the video below.👇

About the show

“Empire” is a twice-a-week show. On Thursdays, Jason interviews crypto industry movers and shakers to talk about their struggles, bold moves and tough decisions. Friday’s weekly roundup episodes feature co-host Santiago Roel Santos and cover the top news from the past week.

For any NPR or Guy Raz fans out there, you can think of “Empire” as a “How I Built This” for the bitcoin and crypto industry.

Subscribe to “Empire” today on Apple or Spotify. Watch episodes on YouTube.


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  • Blockworks
    Video Editor
    Brianna Beckford is a Florida-based editor mainly focused on digital assets and the crossroads between the virtual and physical. As a University of Florida grad in Art + Technology, she’s dabbled in writing and reporting with a focus on the growth of hypermediacy in the present day. She focuses on video and podcasting for Blockworks.