China’s Tech Giants: Yes on NFTs, No on Cryptocurrencies

Tencent, JD and Alibaba pledge to not touch virtual currencies when operating their NFT marketplaces.

article-image

Tencent office tower in Shenzen, China; Source: Shutterstock

share
  • Three of China’s major tech giants signed a self-regulatory pledge over the weekend to not associate their burgeoning NFT marketplaces with cryptocurrencies
  • Tencent, JD and Alibaba pledge brand NFTs as “virtual collectibles”, avoiding the wrath of regulators, for now

China state media reported that three of China’s major tech giants have signed a self-regulatory pledge to keep their growing NFT marketplaces away from cryptocurrencies, eschewing the usual language used by their western counterparts. 

Cryptocurrency is on rocky ground in China, as regulators have reinforced their position that bitcoin is without legal standing. However, when it comes to NFTs, the country’s regulators are giving marketplaces some room to operate, provided the assets’ speculative nature is curtailed. Earlier this month, Alibaba and Tencent virtual marketplaces decided to play down the connections between their NFT collections and cryptocurrencies by instead renaming them as “virtual collectibles” and playing down the NFT terminology. 

The recently signed agreement by Tencent, JD and Alibaba, known as the “Digital Culture and Creative Industries Self-Regulation Convention” is made up of 11 points that align with Beijing’s broader goals for the digital economy. They include “preventing money laundering, promising dissociation with virtual currency, upholding consumers rights, and promoting national culture” among others. 

China’s Blockchain Service Network, its national infrastructure to promote blockchain technology for both government and private sector use, is also in the process of launching an NFT marketplace, although it is also playing down the connections in terminology to cryptocurrency by instead promoting its own term: “digital distributed certificate”. 

At the same time, Huobi, which is not a signatory to the agreement, announced today that it is launching its own NFT market called Huobi NFT as part of its own broader metaverse strategy. 

“Huobi has been working on projects in the GameFi and NFT markets, so the launch of the Huobi NFT marketplace has been in the works for some time. We look forward to introducing this project to our global community,” Jeff Mei, Director of Strategy at Huobi Group, said in a release
Huobi recently shut down its China-based derivatives trading desk as part of a strategic withdrawal from the China market, given the uncertain legal environment around digital asset trading within the country.

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates (27).png

Research

Solana's spot trading landscape will remain bifurcated: prop AMMs will own the short-tail of highly liquid pairs, while passive AMMs continue drifting toward the long-tail. Both can win via vertical integration, but in opposite directions: passive AMMs are moving closer to users through token issuance platforms (e.g., Pump-PumpSwap, MetaDAO-Futarchy AMM), while prop AMMs are moving down the stack into transaction landing services and infrastructure (e.g., HumidiFi-Nozomi). The venues most at risk are legacy AMMs with limited end-user control and no durable, launch-driven source of order flow.

article-image

BTC finished the week up 1.6%, while L2s, RWAs and the treasury trade continued to grind lower

article-image

DTCC moves DTC-custodied Treasuries onchain via Canton, while Lighter’s LIT launches trading at a fees multiple in Hyperliquid territory

article-image

In the 90s, rapt audiences worldwide watched a coffee pot — will that fascination ever turn to crypto?

article-image

Some systems improve by failing — and crypto has no choice

article-image

Yield Basis introduces an IL-free AMM design that already dominates BTC DEX liquidity

article-image

Maybe tokenholders don’t need the rights that corporate shareholders have come to expect

Newsletter

The Breakdown

Decoding crypto and the markets. Daily, with Byron Gilliam.

Blockworks Research

Unlock crypto's most powerful research platform.

Our research packs a punch and gives you actionable takeaways for each topic.

SubscribeGet in touch

Blockworks Inc.

133 W 19th St., New York, NY 10011

Blockworks Network

NewsPodcastsNewslettersEventsRoundtablesAnalytics