• The platform focuses on helping retail investors gain more control and access to stocks, as well as digital assets
  • Its investment strategy division is managed by a team of alumni from Bridgewater Associates, Goldman Sachs and Morgan Stanley

An investment platform with one foot in crypto and one foot in equities launched Tuesday with the goal of building the wealth of retail investors across both asset classes. 

Domain Money raised a $33 million round, which founder and CEO Adam Dell said is earmarked to expand the team and build out additional customer features.

The round included participation from venture capital firms Bessemer Venture Partners, Maveron and RRE Ventures, plus noted venture capitalists Marc Benioff and Joe Lonsdale.

Investors are looking for exposure to diverse asset classes, including crypto, while maintaining control of their finances in a way they can easily track, Dell told Blockworks via email. 

“We built Domain Money to be an investor-centric service – from the ground up, based on research and entirely focused on helping consumers answer the question of ‘how should I best invest in crypto’ and also responsibly build wealth,” Dell said.

Dell, the former head of product at Goldman Sachs’ consumer bank, Marcus, tapped a number of well-known financiers and regulators  — including former Goldman chief technology officer Elisha Wiesel; former CFTC chairman Christopher Giancarlo; and Do Kwan, founder of Terra Network. 

Domain Money’s investment division — which runs actively managed strategies — is managed by alumni from Bridgewater Associates, Goldman Sachs and Morgan Stanley.

Apex Clearing custodies equities, while Gemini Trust runs crypto trades.


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  • Jacquelyn Melinek is a New York-based reporter covering funding, decentralized finance (DeFi) and decentralized autonomous organizations (DAOs). She previously reported on energy markets for S&P Global Platts and Bloomberg News and is published in over 65 news outlets. She graduated from the University of North Carolina at Chapel Hill with a degree in Media and Journalism. Contact Jacquelyn via email at [email protected]