ENS partners with GoDaddy to enable users to link wallets to domains

It is important to note that ownership of a DNS domain ultimately rests with the registrar

article-image

Maquette.pro/Shutterstock modified by Blockworks

share

Ethereum Name Service (ENS), a domain naming system on the Ethereum blockchain, has partnered with GoDaddy, a domain registrar, to enable users to easily link their wallets to web pages.

ENS can be considered the blockchain-based counterpart to the Domain Name System (DNS) that is widely utilized in Web2.

DNS services assign unique IP addresses to devices, facilitating the translation of these addresses into user-friendly domain names for accessing internet web pages. Similarly, ENS services convert intricate wallet addresses into easily readable names.

This latest integration with GoDaddy, one of the world’s largest web hosting providers, will allow users to connect their simplified ENS wallet addresses with their DNS.

Bridging the gap between Web2 and Web3 comes with its own set of problems, however, like concerns around censorship.

Read more: Ethereum devs consider ‘existential’ upgrade to the EVM

Most recently, Kubi Mensah, the co-founder of Gattaca, noted in a post on X that its domain was suspended indefinitely without any prior notice.

Although the issue was resolved after escalating concerns to the senior management of the domain provider, the reason for the suspension was never made apparent.

“We see this incident as a reminder that the fight against censorship is hard but worth every bit of our effort,” Mensah wrote.

Generally speaking, due to the decentralized nature of Web3 domains, entities themselves can not suspend, take or control an ENS .eth domain, Nick Johnson, the founder and lead developer of ENS, told Blockworks.

“ENS .eth domains are censorship-resistant and tamper-proof by design; even the ENS DAO has no power to revoke or restrict a .eth domain,” Johnson said.

However, this latest collaboration is a gateway for Web2 domain users to access blockchain technologies via their domains, and ownership of a DNS domain ultimately remains with the registrar.

“Names that are imported from DNS — using our new integration with GoDaddy or our legacy integration — remain subject to the registrar they are held with, and the rules imposed by the registrar and ICANN,” Johnson said.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates (2).png

Research

We’re bullish on the PUMP token. We believe Pump.fun's brand strength, existing integrations, product roadmap, and strategic levers justify PUMP's TGE valuation, and expect the token to re-rate meaningfully higher in the months ahead.

article-image

Trade isn’t war and prosperity isn’t a contest

article-image

Data shows frontrunning has declined on the network compared to last year

article-image

Industry watchers weigh in on what’s coming for bitcoin, M&A and tokenization before the year wraps

article-image

“We are open 24/7/365, but good luck getting an employee to pick up.”

article-image

BitVM3’s “garbled circuit” approach faces critical security and scaling research before it will be practical

article-image

Big blockers wasted a bitcoin fortune trying to prove a point