Institutional Interest in Crypto ETFs Cooled but Not Gone, Survey Says

A quarter of respondents allocating to liquid crypto vehicles said they expect to up their exposure this year, Brown Brothers Harriman & Co report finds

article-image

Unknown man/Shutterstock modified by Blockworks

share

Crypto’s roller coaster year has not significantly discouraged institutions from getting involved in the space via regulated fund structures, a survey found.

Overall, 48% of institutions surveyed plan to add crypto-related ETFs to their portfolios in 2023, according to a report by the boutique investment bank Brown Brothers Harriman & Co. This figure stood at 54% a year ago, a decline of six percentage points. 

A quarter of respondents already allocating to such funds said they expect to up their exposure this year — a drop from 33% last year. 

“Initiatives such as the draft regulation from the EU’s Markets in Crypto Assets proposal [are] expected to significantly derisk investments in crypto assets for asset managers and provide an additional layer of comfort for fund managers to engage with crypto exchanges,” the report said.

The findings reflect responses from 325 ETF-focused institutional investors, financial advisers and fund managers. About 40% of them manage more than $1 billion in assets. 

The report comes after a study by crypto asset manager Bitwise Investments found about 80% of advisers with a crypto allocation in client accounts plan to maintain or increase those tickets this year. 

Crypto ETF landscape 

Interest from institutions in adding crypto ETFs to portfolios in 2023 was higher in the US (55%) and China (58%) than it was in Europe (29%).  

US fund issuers have not yet gotten approval from the SEC to launch a fund that holds bitcoin directly — a spot BTC ETF. Grayscale is currently tied up in a lawsuit with the regulator after it denied the firm’s proposal to convert its Bitcoin Trust (GBTC) to an ETF. 

Bitwise’s January survey found that most advisers looking to boost crypto exposure for clients plan to use equity ETFs. The largest is Amplify Investments’ Transformational Data Sharing ETF (BLOK), which has about $440 million in assets.

Another option: bitcoin futures ETFs, which first hit US markets in October 2021. The largest is ProShares’ Bitcoin Strategy ETF (BITO), which now has about $940 million in assets.

While BITO and other similar ETFs invest in front-month CME bitcoin futures contracts, Bitwise last month launched its Bitcoin Strategy Optimum Roll ETF (BITC). It’s designed to select futures contracts with the lowest level of contango. 

Contango, broadly speaking, is when the projected price of a commodity under a futures contract is valued above the asset’s going spot price. 

The company is hoping its differentiated strategy appeals to a certain type of investor, Bitwise Chief Investment Officer Matt Hougan told Blockworks.  

“What you see usually is that traders migrate to the front-month-oriented products and investors migrate to the optimum rolls products, because academic history suggests that delivers better long-term return in most cases,” Hougan said. 

Despite the difference in strategy, according to Hougan, being late to the bitcoin futures ETF landscape could still make for “a long road” to win significant assets.

The Bitwise executive said the firm, which had its spot bitcoin ETF proposal rejected last June, would likely try to bring a spot bitcoin ETF to market again once more regulatory clarity comes to light.

“Long-term, we think a spot bitcoin ETF would be a wonderful thing for investors, a wonderful thing for the crypto market,” he said. “We’re already seeing in Canada, in Germany, in Sweden, in Brazil that they work well.”


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates (8).png

Research

Kinetiq has established itself as Hyperliquid's dominant liquid staking protocol, holding 82.5% of LST market share with $610M in TVL. The protocol is now expanding beyond its kHYPE staking core into higher take-rate verticals: iHYPE for institutional custody rails, Launch for HIP-3 capital formation, and Markets for builder-deployed perpetuals. We view Markets, launching Jan. 12, as the highest-potential product line given its mechanically scalable, activity-linked unit economics. Near-term revenue remains anchored by kHYPE's KIP-2 fee schedule (~$1.6M annualized), while Markets provides embedded optionality if HIP-3 economics normalize post-Growth Mode. KNTQ's setup is relatively clean: zero insider unlocks until November 2026, 6.2% buyback yield from staking revenue, and cleared airdrop overhang. Risks center on unproven Markets execution, declining kHYPE TVL despite ongoing incentives, and competition from Hyperliquid's native initiatives.

article-image

BTC finished the week up 1.6%, while L2s, RWAs and the treasury trade continued to grind lower

article-image

DTCC moves DTC-custodied Treasuries onchain via Canton, while Lighter’s LIT launches trading at a fees multiple in Hyperliquid territory

article-image

In the 90s, rapt audiences worldwide watched a coffee pot — will that fascination ever turn to crypto?

article-image

Some systems improve by failing — and crypto has no choice

article-image

Yield Basis introduces an IL-free AMM design that already dominates BTC DEX liquidity

article-image

Maybe tokenholders don’t need the rights that corporate shareholders have come to expect

Newsletter

The Breakdown

Decoding crypto and the markets. Daily, with Byron Gilliam.

Blockworks Research

Unlock crypto's most powerful research platform.

Our research packs a punch and gives you actionable takeaways for each topic.

SubscribeGet in touch

Blockworks Inc.

133 W 19th St., New York, NY 10011

Blockworks Network

NewsPodcastsNewslettersEventsRoundtablesAnalytics