Louis Vuitton Selling $41K NFTs That Can’t Be Resold

Customers in select countries can join a waitlist from June 8 to purchase the exclusive Louis Vuitton “Treasure Trunks.”

article-image

dboystudio/Shutterstock, modified by Blockworks

share

French luxury fashion brand Louis Vuitton launched a limited edition NFT collection, with each piece in the “Treasure Trunk” collection priced at €39,000 ($41,693). The collection offers select customers an exclusive opportunity to unlock forthcoming products and experiences.

Louis Vuitton’s NFT launch, called “Via,” aims to offer an exclusive gateway to unique products and experiences unavailable to anyone else, according to a statement released on Tuesday.

In the world of branded NFT projects, it’s now a popular trend to make hard-to-get and pricey NFTs the ultimate keys to unlock a bunch of cool stuff and unique experiences, both in the real world and online.

Starting June 8, customers in the US, Canada, France, UK, Germany, Japan, and Australia can join a waitlist on a dedicated website to purchase the Louis Vuitton trunks through the Via project. 

After connecting their crypto wallets and providing personal details, selected registrants will have the opportunity to explore Via on a private webpage from June 14. From June 16, they can purchase their Via Treasure Trunk using crypto or fiat currency. Participants will soon after receive a specially crafted physical replica of their trunk.

These trunks, available for over 160 years, can be quite pricey, costing tens of thousands of dollars.

Louis Vuitton Web3 NFT
Source: Louis Vuitton

Louis Vuitton has some strict rules in place to prohibit holders from selling or transferring the Via trunks. Holders can’t sell or give it to someone else, unlike many other exclusive communities. 

They’re calling it a “soul-bound collectible” as it uses non-transferrable NFTs — often called soulbound tokens — to encourage loyalty and prevent quick reselling. Also, once you buy a Treasure Trunk, you can’t return it, except in EU countries where, by law, you can change your mind within 14 days of ordering.

Louis Vuitton’s latest NFT project is a big change from its previous one, called Louis The Game, which aimed to educate players about the brand’s history through interactive gameplay.

Last year, LVMH CEO Bernard Arnault suggested that using technologies like NFTs with high-value items could be beneficial for the brand. He said he recognized the positive impact of well-executed applications of the metaverse and NFTs, and indicated that the brand’s focus is on maintaining exclusivity and value in their NFT offerings.


Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. Subscribe to the On the Margin newsletter.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.

Tags

Upcoming Events

Salt Lake City, UT

MON - TUES, OCT. 7 - 8, 2023

Blockworks and Bankless in collaboration with buidlbox are excited to announce the second installment of the Permissionless Hackathon – taking place October 7-8 in Salt Lake City, Utah. We’ve partnered with buidlbox to bring together the brightest minds in crypto for […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Unlocked by Template.png

Research

With the spot ETH ETF approval, the institutions are coming. stETH - given its dominance in marketshare, existing liquid market structures, and highly desirable properties - is poised for institutions.

article-image

Plus, the rise of RWAs could bring about a significant shift in how real-world investments are managed and accessed

article-image

The distributed cell plan provider started selling its own hotspots in October 2023

article-image

The Brazil-based asset manager’s filing comes during a year of milestone bitcoin and ether fund approvals

article-image

The purchase of five sites in Georgia set to help CleanSpark hit its mid-year operating hash rate target of 20 EH/s

article-image

Plus, it’s beginning to look like we may be in for a cruel summer

article-image

Sponsored

Engaging with XDC provides access to cutting-edge financial tools and places investors at the forefront of the trade finance revolution