Stash to Add Crypto to its Managed Portfolio Offering

Platform offers exposure to the asset class through Grayscale Investments’ bitcoin and ether trusts


Source: Stash


key takeaways

  • The investing and banking platform now offers crypto exposure within its Smart Portfolio offering, which currently has 400,000 accounts
  • The allocations range from 4% to 6% of a users’ portfolio, split evenly between the Grayscale trusts

Stash has begun offering its users exposure to crypto by including two trusts by Grayscale Investments within its managed investment portfolio offering.

Founded in 2015, Stash was created in response to studies showing that 44% of Americans don’t invest in stocks, 70% of households don’t have a long-term financial plan, and 68% are afraid to retire. The investing and banking platform has 6 million customers, and its assets under management total about $3 billion. 

Stash launched its Smart Portfolio offering last March in response to users wanting a “set and forget” platform that would be managed for them, Stash Chief Investment Officer Douglas Feldman told Blockworks. 

About 400,000 Smart Portfolio accounts have been opened over the past 10 months. Sixty percent of Stash users with a Smart Portfolio account make habitual, automated payments, according to the company.

The company will begin allocating a portion of users’ Smart Portfolio accounts to the Grayscale Bitcoin Trust (GBTC) and the Grayscale Ethereum Trust (ETHE). GBTC and ETHE have about $27 billion and $10 billion assets under management, respectively.

Allocations to GBTC and ETHE range from 4% to 6%, split evenly between the trusts, depending on the risk profile of the portfolio, according to Elizabeth Marchietti, Stash’s director of investment strategy. She added that it was operationally easier to invest in trusts within the existing portfolio of securities versus cryptoassets directly.

“We are excited to partner with Stash, a technology-forward investment advisor, to enable more investors to access crypto through two of Grayscale’s flagship products,” a Grayscale spokeswoman said.

Stash executives told Blockworks that the company began seeking alternative options to diversify the portfolio beyond its historical exposures to the equity and bond markets. Marchietti noted that inflation and expected interest rate increases will likely negatively impact bonds’ total return.

“We just didn’t think that bonds were going to be able to as effectively hedge or demonstrate negative correlation to stocks,” she explained.

“This is as much about trying to deliver crypto exposure to our customers in a format that we really believe in…as managing the existing risk profile of this investment product.”

Feldman noted that while crypto, to many, is a trading asset, the company views it as an asset to invest in over time.

“Crypto is volatile; we’re all aware of that,” he said. “But we think within the confines of a long-term investment strategy with a small allocation to it and where you’re constantly putting in money on a regular basis, that is great.”

Though the company does not yet have plans to add other forms of crypto exposure, the executives said it would continue to offer education around the space.

“We do think we have a really interesting opportunity to capitalize on our customers’ attention on crypto,” Marchietti said, “and draw them into maybe more…diversified ways to play crypto through miner ETFs or other approaches to the infrastructure behind it.”

Don’t miss the next big story – join our free daily newsletter.


Upcoming Events

Hilton Metropole | 225 Edgware Rd, London

Mon - Wed, March 18 - 20, 2024

Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience: Attend expert-led panel discussions and fireside chats Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts.


TUES, OCT. 8, 2024

Guided by the expertise of Blockworks Research Analysts team, this one day event will feature senior leaders, entrepreneurs, and developers from across the crypto industry. Attendees will have the opportunity to participate in an immersive experience to explore the latest trends, […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Research report cover graphics (1).jpg


Wormhole is a suite of open-source, permissionless protocols used to move assets and queries across blockchains.  Despite being a common misconception, Wormhole is not just a token bridge. Nevertheless, protocols can build token bridges on top of Wormhole by leveraging the cross-chain messaging provided.


Ether is a commodity just up until the point it is not, or, ether is not a commodity just up until the point it is — whichever you prefer


The bull-market conference was filled with good feelings but little clarity on where the crypto industry is headed next


The Friday ruling was issued as a default judgment because Sameer Ramani “appears to have fled the country”


Bitcoin’s previous record high against the Euro was set in September 2021


As bitcoin ETFs grow larger and more liquid, due diligence teams at wirehouses and other investment firms are more likely to clear them, Bitwise researcher says



The TRON DAO team attended ETH Denver, one of the leading events in the blockchain space