The US is losing the crypto race

How did we go from 2022, a year marked by crypto Super Bowl ads and celebrity endorsements, to 2023, when North America’s future in our industry is so unsure?

OPINION
article-image

Midjourney modified by Blockworks

share

The United States — though renowned for its forward-thinking role in the technological revolution — is failing to remain competitive in the burgeoning crypto economy. 

On one hand, large-scale institutional investment into crypto means that the US can, in many ways, still be considered at the helm of the industry. On the other hand, the space being made for incumbents to innovate while newer, more specialized players are pushed out of the market is remarkably at odds with the American Dream. 

Those of us who admired the rags-to-riches storytelling from afar have been met with a harsh reality, in which only the already obscenely wealthy can prosper. 

How did we get here? How did we go from 2022, a year marked by crypto Super Bowl ads and celebrity endorsements, to 2023, when North America’s future in our industry is so unsure? 

For many, the current state of affairs can be traced back to profound examples of criminality, corruption and mismanagement. 

When LUNA collapsed in May 2022, approximately $60 billion USD in value was wiped from the digital asset space. Those who had been made millionaires by LUNA’s meteoric rise in the previous year lost everything. In November 2022, shocking revelations led to the downfall of crypto exchange FTX and its once-hailed founder Sam Bankman Fried, who has since been accused of commingling funds between separate ventures and grossly abusing user assets. 

The total value of digital assets fell below $850 billion by December 2022, from a height of over $3 trillion in November 2021. We entered 2023 firmly rooted in today’s crypto winter. 

The role of any regulator is to protect the public, be it in relation to data protection, healthcare provision or digital assets. Regulators in the US are no different — and the crypto market collapse was more than large enough to attract the attention of the US Securities and Exchange Commission.

This year has now seen more regulatory movement against crypto than ever before.

Recent legal action against prominent crypto exchanges like Coinbase and Binance — in addition to serious repercussions for celebrities involved in shilling crypto tokens (including Kim Kardashian) — were illustrative of an effort by the SEC to send a message to the crypto community: Play by the rules, or it’s game over.

Some of the world’s largest and most reputable crypto companies, while founded in the US, have now been exploring other, more supportive jurisdictions for their businesses. Coinbase has signaled a move to Bermuda, and Ripple has expanded into Dubai and is trying to obtain additional licenses in Ireland and the UK. Other companies are departing from the US market altogether, such as Bittrex, which shut down its US operations amid a now-settled SEC lawsuit. 

But there are a few bright spots for crypto in the US. 

Blackrock, Fidelity and Invesco are still able to drive investment in digital assets and have a positive impact on crypto markets. Most recently, Grayscale won a case against the SEC over its application for a spot bitcoin exchange-traded fund. Bitcoin price spiked dramatically immediately following this news. 

Read more from our opinion section: C is for crypto, but the CFTC didn’t get the memo

And there are directions for the US to go from here: There’s a historical memory of innovation taking place in America, where new ideas are supported and seats at the table expanded.

Introducing measures that allow early-stage crypto businesses to prosper will lead to a myriad of new use cases flooding the market. We’ll see financial inclusion skyrocket on the back of DeFi advancements; the traditional banking system flourish with the elimination of roadblocks like shutdown periods; data protection and privacy increase through innovations such as zero-knowledge proofs; healthcare systems be reimagined with digital IDs; and new sources of employment across America. 

While large incumbents introduce new investment vehicles for wealthy clients, grassroots projects will transform the lives of everyday people. Instead of allegedly stifling innovation, smart policy can help us to achieve this goal. Around the world, we see working examples of how regulation can support the growth of micro, small and medium-sized enterprises.

The goal of improving people’s lives, shared by the crypto industry and regulators alike, can also be accomplished in a way that protects users. Investments in education, both from private and public sectors, about the nature of digital assets can make the American public more vigilant of suspicious activity and more literate in the new digital economy. 

The United States has long been a financial and technological powerhouse, out of which many of the world’s most important developments have been spearheaded. 

Sending innovators to build abroad and ignoring talent and potential for goodwill risks the US being left behind as the rest of the world plows ahead. As our industry continues to mature, the opportunity for America to lead the way in yet another societal transformation is ripe for the taking.


Oleg Fomenko is co-founder of Sweatcoin and Sweat Economy, which is establishing the movement economy by realizing the value of physical activitiy and rewarding steps. Oleg has more than 15 years of experience as an entrepreneur. Nine years prior to the launch of Sweat Economy, Oleg co-founded Sweatcoin, a digital currency backed by physical movement and a stepping stone to the launch of $SWEAT – tokenised physical activity.

Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Flying_Tulip.png

Research

Flying Tulip's perpetual put option provides real principal protection, but investors must pay a valuation premium today for products that have to be built over the next 24 months. This structure works best as a stablecoin substitute where the put allows continuous monitoring—accept opportunity cost in exchange for asymmetric upside if the team executes on its ambitious cross-collateral architecture.

article-image

As flows consolidate and volatility fades, finding edge now means knowing which games are still worth playing

article-image

Value distribution came to $1.9 billion distributed in Q3, though total revenues have yet to beat 2021 heights

article-image

MegaETH public sale auction ends tomorrow, and the free money machine has attracted people who like free money

article-image

With tBTC under the hood, Acre abstracts bridging and converts non-BTC rewards to bitcoin

article-image

Accountable is also eyeing mid-November for mainnet launch

article-image

“Adjusted for size, I think it may be the most successful ETP launch of all time,” Bitwise CIO Matt Hougan says