Visa-Bridge link-up extends the stablecoin adoption narrative

Cardholders to make purchases with stablecoin balances at merchants across several Latin American countries

article-image

hodim/Shutterstock and Adobe modified by Blockworks

share

This is a segment from the Forward Guidance newsletter. To read full editions, subscribe.


A household name is teaming up with a stablecoin platform in a bid to bring tokenized dollars into everyday life.

That would be payments giant Visa, which is now launching stablecoin-linked cards. 

What does that even mean? Essentially, fintech developers using Bridge can offer these cards to their customers, who can then make purchases at any merchant location that accepts Visa. 

Bridge deducts funds from the cardholder’s stablecoin balance and converts the balance into fiat so the merchant gets paid in their local currency. The card programs are starting in Argentina, Colombia, Ecuador, Mexico, Peru and Chile.

Stablecoins are a roughly $230 billion market. We’ve written before about how industry watchers expect this space to multiply into the trillions of dollars in the coming years. 

Why this space is poised to grow substantially doesn’t seem too difficult a concept.

“By enabling fast, cheap, global payments, among other uses, stablecoins have become one of crypto’s most obvious killer apps,” a16z noted in a 2024 State of Crypto report.

More people than ever seem to be paying attention now, especially as tokenized money market funds — viewed by some as a sort of yield-bearing alternative to stablecoins — also gain steam.

A look at a Treasury Borrowing Advisory Committee presentation (dated today) discusses stablecoins’ potential to “catalyse structural changes” across bank deposits, the Treasury market and monetary supply. 

Loading Tweet..

You might remember Bridge being in the news last October, when Stripe said it would acquire the company. The $1.1 billion deal closed in February.

Architect Partners’ Eric Risley called the deal “the most important M&A transaction to date for our industry” at the time. It offered more evidence that stablecoin-based payments have compelling benefits even to non-crypto companies, he added. 

It would seem integrating stablecoins into Visa’s existing network furthers that narrative. 


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template.png

Research

The march toward an interoperable and onchain-by-default internet depends on reliable messaging and value transfer across heterogeneous domains. Crosschain protocols now process >$1.3T in combined annual transfer volume and secure tens of millions of user interactions, yet no single design dominates.

article-image

The €7 million investment marks Luxembourg’s first sovereign exposure to Bitcoin

by Blockworks /
article-image

The chain-agnostic app layer aims to reward players of any game, in any token

article-image

The exchange will now offer direct access to CME futures across commodities, equities, and currencies through its US platform

by Blockworks /
article-image

The exchange’s full approval from the UAE’s Securities and Commodities Authority marks a regulatory milestone for global crypto oversight

by Blockworks /
article-image

Founded by Coinbase and Cruise veterans, CipherOwl plans to bring artificial intelligence to blockchain monitoring and risk detection

by Blockworks /
article-image

As the shutdown enters its second week, sources say the Senate Banking Committee looks to move ahead with a market structure bill markup