Wells Fargo Unveils Crypto Strategy After All

Wells Fargo joins Citigroup, Goldman Sachs, BNY Mellon and JPMorgan as one of the big names in finance expanding into digital asset investment vehicles and services.

article-image

Source: Shutterstock

share
  • Actively managed crypto trading to be available to qualified investors in mid-June
  • In December, the bank said clients could not hold crypto, but times have changed

Wells Fargo Investment Institute, which went public with its new crypto strategy today, one of the most volatile days for cryptocurrencies in the recent months. 

According to an Insider interview with Wells Fargo Investment Institute president, Darrell Cronk, the bank will offer a “professionally managed solution” to its wealthy clients in mid-June.

The bank’s crypto strategy research is led by the institute’s global manager research team, which is headed by Greg Maddox, according to the article which was posted today.

A viable investment asset

In a special report on the investment rationale for cryptocurrencies, the bank said, “We believe that cryptocurrencies have evolved into a viable investment asset. There are over 9,000 cryptocurrencies, with $2.4 trillion in capitalization (as of May 7, 2021), and this depth and breadth allow additional analysis of their trends.1 Short-term factors suggest further deepening of the market. We believe long-term supply and demand trends support further industry growth, the potential for further compression in price volatility, and a possible role as portfolio diversifiers.”

Today’s news is directly opposite to what John LaForge, head of real asset strategy for Wells Fargo Investment Institute, told media attending a 2021 outlook briefing in December. Then the bank said its analysts did not have a crypto recommendation and that clients could not hold crypto at Wells Fargo.

Wells Fargo joins Citigroup, Goldman Sachs, BNY Mellon and JPMorgan as one of the big names in finance that have recently announced plans to expand into digital asset investment vehicles and services.

Timing is everything

However, the bank’s news dropped on one of the most volatile days and weeks for crypto currencies in recent months. Some attribute the plummet to Elon Musk’s u-turn on allowing bitcoin for Tesla purchases last week.

Bitcoin plummeted as much as 30% to around $30,000 Wednesday before recovering around 10%. Ethereum plummeted 19% while Dogecoin fell 20% to 38 cents.

As traders rushed to sell, Coinbase and Binance experienced outages in the US morning trading hours — with Coinbase being down for one and a half hours.

The largest digital currency was trading at around $38,000 at time of publication, according to CoinGecko.

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates (19).png

Research

Built on Solana, Loopscale is an orderbook-based lending protocol that pairs the efficiency of direct market matching with the flexibility and UX of modular protocols. We believe Loopscale can help scale NNAs in Solana DeFi and act as their foundational credit layer. Stablecoin deposits and select USD-pegged Loops on Loopscale are offering competitive yields, with an additional upside from farming the protocol and adjacent ecosystem projects (e.g., OnRe, Hylo) for potential future airdrops.

article-image

A recent mistrial illustrates how juries need more background information when it comes to judging complex systems like Ethereum

article-image

The Senate advanced a bipartisan funding package aimed at ending the shutdown, and bitcoin rose from its $100K bottom

article-image

The team is betting that a 20-minute hardware trust window beats a new alt-L1

article-image

To learn how to navigate the physical world, robots need visual data

article-image

Risks and illiquidity come to surface in the wake of a red October

article-image

Advice from Neal Stephenson, Kyle Broflovski, and Crypto Mom on building in crypto