Apollo Global Management Hires its First Head of Digital Assets Strategy

Christine Moy joins the asset manager after nearly two decades with JPMorgan

article-image

Christine Moy | Source: Enterprise Ethereum Alliance

share

key takeaways

  • Moy will be key in Apollo’s strategy to invest in innovative digital asset companies and founders
  • The executive recently helped JPMorgan become the first bank to launch a virtual lounge in the metaverse

Former JPMorgan Managing Director Christine Moy is set to join Apollo Global Management to lead its digital asset strategy as the firm created the role to delve deeper into the segment.

Founded in 1990, Apollo is an alternative asset management business with roughly $500 billion in assets under management as of Dec. 31, 2021. Moy is slated to start at the company in mid-May.

“Christine will lead digital asset strategy across the firm, exploring more ways to apply blockchain technologies to our business,” an Apollo spokesperson told Blockworks. “She’ll also play a key role in our strategy to invest in the most innovative digital asset companies and founders, with a specific focus on those transforming the financial services sector, where Apollo can serve as a validator and enabler of new technologies.”

The hire marks a continuation of the firm’s efforts to fund companies, protocols and other projects in the segment.

Apollo, for example, agreed to collaborate with fintech company Figure on a series of blockchain-enabled initiatives last year and invested in the company’s $200 million Series D funding round. 

Moy will take on the new role after spending 18 years at JPMorgan. She most recently oversaw the company’s blockchain, crypto and metaverse strategy, which included leading initiatives in digital assets, tokenized payments, internet-of-things, digital identity, digital collectibles and virtual worlds, according to her LinkedIn profile. 

She also led blockchain network Liink, a data marketplace that enables cross-border payments for financial institutions and corporates.

At JPMorgan, Moy led the launch of a virtual lounge in blockchain-based world Decentraland in February, becoming the first bank to do so. The “Onyx lounge” was unveiled along with a report from the bank outlining metaverse-related growth opportunities for businesses and causes for its “explosive interest.”

The bank noted in the report at the time that the metaverse will likely infiltrate every sector in some way in the coming years and estimated the market opportunity to be more than $1 trillion in yearly revenues. 

Though JPMorgan Chase CEO Jamie Dimon has criticized crypto in recent years — calling bitcoin “worthless” — he recognized the potential of blockchain technology in a recent shareholder letter. Dimon noted the bank’s use of Liink to enable banks to share complex information, as well as its use of a blockchain to move tokenized US dollar deposits with JPM Coin

“Decentralized finance and blockchain are real, new technologies that can be deployed in both public and private fashion, permissioned or not,” he wrote. “We believe there are many uses where a blockchain can replace or improve contracts, data ownership and other enhancements; for some purposes, however, it is currently too expensive or too slow to be deployed.”


Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. Subscribe to the Forward Guidance newsletter.

Get alpha directly in your inbox with the 0xResearch newsletter — market highlights, charts, degen trade ideas, governance updates, and more.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.

Tags

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 18 - 20, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates.jpg

Research

The L2 ecosystem has evolved into a complex landscape, with over $17B in market value and $50B in secured assets. While traditionally seen as high-beta plays on Ethereum, no L2 token achieved a beta higher than 1.0 relative to ETH in 2024. Furthermore, token dilution significantly impacted the sector, with a 1% increase in circulating supply corresponding to a 1.4% decrease in returns.

Key figures including Vitalik Buterin struggle to communicate the network’s core mission in an era of memecoin-minimized attention spans

article-image

World Liberty Financial has been busy buying crypto ahead of its launch

article-image

Trump’s token is setting the “tone” for crypto, Empire co-host Santiago Santos said

article-image

A pair of fundraises by Tapestry and Oh both came with expansive ideas about the future of AI and the role of humans in it

article-image

The Calamos Bitcoin Structured Alt Protection ETF — January is set to offer “systematic risk management” across its roughly one-year outcome period

article-image

Crypto industry elites (and a journalist or two) donned black tie at the Crypto Ball Friday night