Bitcoin is ‘on sale,’ Yusko says, but customers are running out of the store

Many barriers are currently in place to keep institutional investor hands off crypto, but that will soon change, says Yusko


KelseyJ/Shutterstock modified by Blockworks


The Bitcoin tidal wave is coming, Mark Yusko says.

The Morgan Creek Capital founder claims the combination of Bitcoin network’s upcoming halving event and the potential approval of BlackRock’s spot bitcoin ETF will bring “tens of billions, if not hundreds of billions of dollars of demand into the physical spot market.”

On the Forward Guidance podcast (Spotify/Apple), Yusko claims the current bias against the crypto industry that is prevalent among traditional investment entities is “all going to go away” following an ETF approval. 

Many barriers are currently in place to keep institutional investor hands off crypto, but that will change, says Yusko. “No one’s going to be able to say no,” he says, “not UBS, not Merrill Lynch, no one.”

Read more: Delays mount: SEC defers ruling on BlackRock, Fidelity bitcoin ETFs

But sentiment has faltered considerably since the last crypto bull run, when many more institutional clients were clamoring for access, Yusko says. “They’re saying it less now than they did two years ago because people buy what they wish they would have bought.”

“Now that it’s on sale,” he says, “they run out of the store.”

In every “other business in the world” outside of stocks and crypto, people will “knock each other over” to snag a good deal, but investing exhibits the opposite behavior, Yusko says.

Podcast host Jack Farley observes, “demand for something is always highest at the top and lowest at the bottom.”

“Humans are really simplistic animals,” Yusko replies. “They buy what they wish they would have bought and they sell what they’re about to need.”

Volatility is your friend

Shifting the conversation to focus on stocks and bonds, Yusko claims the irrational behavior pattern is objectively observable over the long term. “Here’s the proof,” he says, citing JPMorgan twenty-year data that shows “stocks made eight and a half percent over that period compounded. Bonds made five and a half.”

“All you had to do,” Yusko says, was simply “pick one.” But over the same timespan, the average investor only made 2.9% gains, he says.

“How’s that possible?” he asks. “All you had to do is pick one, or a little of each.” 

“No. They bought stocks when they were hot and sold them when they were not.”

Yusko argues that young investors should “embrace volatility” rather than playing it safe with “risk-free investments” like bonds. 

“Literally, it should be against the law for people from 20 to 65 to own bonds,” he says. “If you’re 20 years old and you can’t touch the money for 50 years…you should be in the highest volatility asset.”

So-called “risk-free” investments still end up netting the cautious investor near-zero profits because “inflation chews up what you make,” Yusko says.

“Volatility is your friend.”

Don’t miss the next big story – join our free daily newsletter.


Upcoming Events

Hilton Metropole | 225 Edgware Rd, London

Mon - Wed, March 18 - 20, 2024

Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience: Attend expert-led panel discussions and fireside chats Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts.

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Research report - cover graphics (1).jpg


In this report, we dive into crypto private market data to gather insights on where the future of the industry is headed. Despite a notable downturn in private raises, capital continues to infuse promising projects that aim to transform payments, banking, consumer experiences, community, and more, with 2023 being the fourth-largest year for crypto venture capital.


BUZZ holds shares of Coinbase, Robinhood and MicroStrategy


Opinion: Even though I didn’t pay for my “Diamond Hands” burger with BTC, don’t let that fool you into thinking that crypto’s development is futile


The results mark “a major positive inflection point,” one analyst says, as the exchange carries net income momentum into a crypto rally


While the slate of 10 US spot bitcoin funds have tallied $4.6 billion of net inflows thus far, half of the field is lagging the leaders


Trading volumes totalled $154 billion in Q4, including $125 billion in institutional volume


DeFi on Bitcoin is all the rage right now and Stacks is positioned to benefit