Blur Pushes Second Crypto Airdrop To Keep NFT Traders Off OpenSea

Upstart NFT platform Blur wants to keep users loyal and away from rival marketplaces with a crypto airdrop worth hundreds of millions

article-image, modified by Blockworks


NFT marketplace Blur has plans for another airdrop, ramping up its rivalry with incumbent platform OpenSea.

This time around, the project wants to airdrop around 300 million BLUR ($292.6 million). Blur had set aside 360 million ($351 million) for its first crypto airdrop, which was executed on Feb. 14, with about 94% claimed to date. BLUR’s total supply is 3 billion.

Blur’s NFT traders will receive the tokens throughout what the platform is calling “Season 2,” which is already underway.

The Season 2 airdrop appears to depend on how loyal a user is. Blur operates as both a standalone marketplace and an aggregator, allowing users to trade NFTs across multiple platforms under a single UI. 

There are three ways for Blur users to maximize loyalty, and thus Season 2 rewards:

  • Blur-only NFT listings: Users can use the platform’s advanced tools to list on several platforms in one go, but exclusively listing on Blur gives the user 100% loyalty points.
  • Scrubbing third-party listings: Users can opt to remove listings from anywhere else to ensure a top loyalty score.
  • More listings bring more rewards: Listing and bidding on collections will increase BLUR received.

“What’s the secret to maximizing rewards? Loyalty,” Blur said in a tweet on Wednesday. It urged users not to try to game the system, adding that stunts like unrealistic prices or putting up dead collections aren’t encouraged.

Blur also suggested that quote-tweeting the airdrop announcement would help boost a user’s loyalty score.

The end of Blur’s first incentive season was marked by the debut of its long-awaited native token BLUR. The promise of an eventual crypto airdrop tied to trading activity saw Blur quickly gain traction since its launch in October, regularly handling more volume than any other NFT marketplace.

The NFT space has been closely watching Blur’s moves to eclipse OpenSea, which are anchored in incentives and low-fee trades. Recently, Blur encouraged users to block their collections from trading on OpenSea.

Separately on Wednesday, Blur’s founder disclosed his pseudonymous identity, “Pacman,” and shared a picture and personal details of his resume, which included a stint at Y Combinator (details of which have not been independently verified by Blockworks).

BLUR is up 25% in the last seven days, but still 80% below its $5.02 all-time high recorded just after it was listed on crypto exchanges, per CoinGecko.

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