SoftBank Messaging Giant To Launch NFT Marketplace in Japan

The marketplace, dubbed Line NFT, is slated to go live on April 13

article-image

blockworks exclusive art by axel rangel

share
  • The NFT marketplace will partner with video game developer Square Enix and entertainment franchise Yoshimoto Kogyo
  • Rakuten, a Japanese e-commerce company, announced its own marketplace for blockchain-based digital collectibles last month

Japanese messaging giant Line Corp. announced the launch of its forthcoming NFT marketplace on Wednesday. 

The marketplace, which is slated to go live on April 13, will run on the LINE blockchain — the company’s proprietary network. Users can hold their digital collectibles in the company’s LINE BITMAX wallet. 

The platform, called Line NFT, will sell over 100 kinds of NFTs (non-fungible tokens), per a Coinpost report. NFTs will be integrated as avatars for Line’s messaging services in the future. 

The marketplace will partner with various Japanese companies including video game developer Square Enix, entertainment franchise Yoshimoto Kogyo and Patlabor. 

Z Holdings, another subsidiary of SoftBank, will reportedly build a similar marketplace, DOSI, in 180 countries. Line’s platform, however, is separate from Z Holdings’ NFT plans.

“It’s possible Web3 will herald a world where life is completely different, and we don’t want the company to miss out on the huge growth opportunity,” Kentaro Kawabe, co-chief executive of Z Holdings, said in an interview.

The formation of both subsidiaries of the Japanese conglomerate follow closely on the heels of e-commerce company Rakuten’s NFT plans.

Rakuten announced its marketplace for blockchain-based assets on Feb. 25 and will allow users to buy, sell and trade cryptoassets based on Japanese manga and TV shows.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template (1).jpg

Research

As AI supercharges surveillance, privacy becomes a prerequisite and the winning stack will combine confidentiality with selective disclosure. Zcash’s Tachyon, composable standards on Ethereum/Solana, and compliance-aware pools aim to make private rails the new norm.

article-image

Pipe’s testnet has delivered 60+ PB of data across ~290,000 Point of Presence (PoP) nodes

article-image

375ai will hold TGE at the end of the month, CEO Harry Dewhirst told Blockworks

article-image

Block’s subsidiary adds direct Bitcoin integration and AI-powered ordering tools for small businesses seeking streamlined transactions

by Blockworks /
article-image

The deal integrates Dinero’s staking suite into Plume’s real-world asset platform as it gains SEC transfer agent status

by Blockworks /
article-image

The state’s decision opens staking access to New Yorkers, signaling a regulatory shift toward broader crypto participation

by Blockworks /
article-image

The startup says it aims to rival Stripe and Worldpay by using stablecoins to speed merchant settlements from days to seconds

by Blockworks /