Finance giants expanding their crypto horizons with exchange launch

EDX Markets was first announced in September 2022 and was originally going to launch in early 2023

article-image

Tada Images/Shutterstock modified by Blockworks

share

EDX Markets, a crypto exchange aimed at institutional investors, launched Tuesday after a litany of finance behemoths announced its creation back in September 2022. 

As Blockworks previously reported, the exchange’s major backers include Citadel Securities, Fidelity Digital Assets, Virtu Financial, Charles Schwab, Sequoia and Paradigm. Discussion between Citadel and Virtu around creating a crypto trading platform dates back to at least June of last year.

Observers had a hard time divorcing EDX’s launch from the recent slew of “regulated” crypto entrants such as Prometheum, Deutsche Bank’s attempt to become a crypto custodian, and Blackrock with its interest in a spot bitcoin ETF

Loading Tweet..

Prometheum, in particular, marks the beginning of a trend of firms acquiescing to all or most of the SEC’s demands to operate without incident in the US — unlike Binance and Coinbase, both of which were sued by the securities regulator in early June. 

Like Prometheum, which is the only company so far to receive a rubber stamp from the SEC and FINRA to offer digital asset custody services, EDX appears to be taking a cautious approach with US securities regulators.

To demonstrate that, in the Binance lawsuit, the SEC deemed ten tokens securities, including SOL, ADA, MATIC, FIL, ATOM, SAND, MANA, ALGO, AXS and COTI. The Coinbase suit claimed an additional seven crypto assets were securities including CHZ, FLOW, ICP, NEAR, VGX, DASH and NEXO.

None of the tokens mentioned above are available on EDX at launch, the Wall Street Journal reported. Only four cryptocurrencies — none of which the SEC has said are securities— will be available to trade on the platform. They are bitcoin, ether, litecoin and bitcoin cash. 

Essentially, EDX appears to be getting ahead of the storm. Exchanges left and right have been delisting tokens after the SEC clamped down. Most recently, Bakkt removed support for the native tokens of blockchains such as Solana, Polygon and Cardano. Trading app eToro delisted algorand (ALGO), decentraland (MANA), dash (DASH) and polygon (MATIC) last week.

Additionally, EDX’s crypto operations have been modeled after the stock market, which is under a much clearer regulatory umbrella than crypto. Just as investors don’t have direct access to the New York Stock Exchange, EDX will funnel trades on its marketplace through retail brokerages. This is a key difference from how Binance and Coinbase operate, both of which allow investors to directly trade tokens. 

EDX is also a non-custodial exchange, according to the WSJ, another crucial departure in the business model. Though EDX does plan to launch a clearinghouse to settle trades. Still even after that, it’ll use third-party banks and a crypto custodian.

EDX is set to announce the conclusion of a second funding round on Tuesday.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Flying_Tulip.png

Research

Flying Tulip's perpetual put option provides real principal protection, but investors must pay a valuation premium today for products that have to be built over the next 24 months. This structure works best as a stablecoin substitute where the put allows continuous monitoring—accept opportunity cost in exchange for asymmetric upside if the team executes on its ambitious cross-collateral architecture.

article-image

As flows consolidate and volatility fades, finding edge now means knowing which games are still worth playing

article-image

Value distribution came to $1.9 billion distributed in Q3, though total revenues have yet to beat 2021 heights

article-image

MegaETH public sale auction ends tomorrow, and the free money machine has attracted people who like free money

article-image

With tBTC under the hood, Acre abstracts bridging and converts non-BTC rewards to bitcoin

article-image

Accountable is also eyeing mid-November for mainnet launch

article-image

“Adjusted for size, I think it may be the most successful ETP launch of all time,” Bitwise CIO Matt Hougan says