China’s Tech Giants: Yes on NFTs, No on Cryptocurrencies

Tencent, JD and Alibaba pledge to not touch virtual currencies when operating their NFT marketplaces.

article-image

Tencent office tower in Shenzen, China; Source: Shutterstock

share

key takeaways

  • Three of China’s major tech giants signed a self-regulatory pledge over the weekend to not associate their burgeoning NFT marketplaces with cryptocurrencies
  • Tencent, JD and Alibaba pledge brand NFTs as “virtual collectibles”, avoiding the wrath of regulators, for now

China state media reported that three of China’s major tech giants have signed a self-regulatory pledge to keep their growing NFT marketplaces away from cryptocurrencies, eschewing the usual language used by their western counterparts. 

Cryptocurrency is on rocky ground in China, as regulators have reinforced their position that bitcoin is without legal standing. However, when it comes to NFTs, the country’s regulators are giving marketplaces some room to operate, provided the assets’ speculative nature is curtailed. Earlier this month, Alibaba and Tencent virtual marketplaces decided to play down the connections between their NFT collections and cryptocurrencies by instead renaming them as “virtual collectibles” and playing down the NFT terminology. 

The recently signed agreement by Tencent, JD and Alibaba, known as the “Digital Culture and Creative Industries Self-Regulation Convention” is made up of 11 points that align with Beijing’s broader goals for the digital economy. They include “preventing money laundering, promising dissociation with virtual currency, upholding consumers rights, and promoting national culture” among others. 

China’s Blockchain Service Network, its national infrastructure to promote blockchain technology for both government and private sector use, is also in the process of launching an NFT marketplace, although it is also playing down the connections in terminology to cryptocurrency by instead promoting its own term: “digital distributed certificate”. 

At the same time, Huobi, which is not a signatory to the agreement, announced today that it is launching its own NFT market called Huobi NFT as part of its own broader metaverse strategy. 

“Huobi has been working on projects in the GameFi and NFT markets, so the launch of the Huobi NFT marketplace has been in the works for some time. We look forward to introducing this project to our global community,” Jeff Mei, Director of Strategy at Huobi Group, said in a release
Huobi recently shut down its China-based derivatives trading desk as part of a strategic withdrawal from the China market, given the uncertain legal environment around digital asset trading within the country.

Tags

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

Blockworks and Cracked Labs are teaming up for the third installment of the Permissionless Hackathon, happening June 22–23, 2025 in Brooklyn, NY. This is a 36-hour IRL builder sprint where developers, designers, and creatives ship real projects solving real problems across […]

recent research

Research Report Templates.png

Research

Ethena Labs is leaping from its flagship synthetic dollar, USDe, to a full product suite—USDtb, iUSDe, and the Arbitrum-based Converge Chain—designed to marry crypto-native yields with TradFi-grade compliance. Our analysis shows how expanding into CME, ETF options, and tokenized Treasuries could lift protocol revenue from sub-$500 million in a bear case to several billion dollars if favorable regulation and institutional adoption align.

article-image

Arch Labs CEO told Blockworks that the team plans to launch a native token, but declined to give details

article-image

CEO Mike Silagadze tells Blockworks that the US is “open for business” and why its DeFi bank offering is the first of many

article-image

Doing one thing well and leaving everything else out is often what disruptive technologies do best

article-image

Why an analyst is kicking off COIN coverage with “buy” rating

article-image

“Bitcoin does not require a strong equity rally to move higher,” YouHodler markets chief Ruslan Lienkha said