FOX Corp hopes to authenticate digital media with blockchain tech

The media conglomerate’s blockchain arm is letting news organizations prove ownership over their content

article-image

rafapress/Shutterstock modified by Blockworks

share

FOX Corporation has announced the launch of ‘Verify,’ an innovative open-source protocol developed with Polygon PoS.

This new tool is designed to establish the authenticity and origin of digital content. The initiative responds to the increasing challenges presented by artificial intelligence-generated media, seeking to provide a reliable verification system across the digital landscape.

An Axios report said FOX plans to use the tool to make licensing more straightforward for the training of generative AI tools trained on large language models (LLMs) like ChatGPT. 

Verify came out of FOX’s Blockchain Creative Labs, which is incorporated under the FOX-owned streaming service Tubi. Blockchain Creative Labs formerly tinkered with NFT integrations in the FOX ecosystem before this latest venture into AI applications. 

In a blog post accompanying the release, Tubi CEO Paul Cheesbrough said Verify was “somewhat inspired by” the AI optimism of a16z head Marc Andreessen, who wrote favorably about the potential for cryptographic signatures to prevent malicious AI content. 

Cheesbrough also said Verify could create a repository to iron out licensing wrinkles between news outlets and AI developers who train models using media content. Notably, The New York Times alleged copyright infringement from OpenAI in a late December lawsuit. The Times claimed that millions of its articles were used to train OpenAI’s ChatGPT chatbot without compensation. 

Verify uses digital signatures to allow publishers to put media on-chain, making it easier for everyone to trace the original source of the content. News organizations can upload articles, for instance, which are turned into NFTs through Ethereum’s ERC-6150 standard. ERC-6150s are “hierarchical” NFTs that are useful for putting things like social media on-chain. 

With Verify, the public can use the unique token ID of these NFTs to find out the original source of any given piece of content recorded to the protocol. This is particularly useful in a world where AI and other technologies can easily copy and disseminate information without readily apparent citation.

For now, the Verify Tool’s beta interface only supports FOX-owned outlets. The company has minted over 80,000 pieces of content, Axios reported. Axios said FOX is in talks with other media outlets to begin using the tool. 

A source with knowledge of the matter said Verify’s code was made open source in hopes that developers would build other applications on top of the protocol. 

Whether or not Verify can gain meaningful adoption outside of the FOX ecosystem, it may indicate a place for blockchain in AI development.

“Following generative AI’s meteoric rise in 2023, we’re going to see a more transparency-focused approach to the technology this year,” Niraj Pant, founder of crypto-adjacent AI startup Ritual, said in a direct message. 

Verify is built on Polygon, a decision Cheesbrough says was made because of the chain’s scaling prowess.

FOX’s Verify represents the first attempt by a major media company to use blockchain for AI development. Illia Polosukhin, co-founder of NEAR Protocol, thinks potential adoption of the tool by news organizations could prove blockchain technology’s bona fides to a wider audience.

“I think the biggest benefit we can see is removing some stigma from mass media around crypto,” Polosukhin said.


Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. Subscribe to the On the Margin newsletter.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.

Tags

Upcoming Events

Salt Lake City, UT

MON - TUES, OCT. 7 - 8, 2023

Blockworks and Bankless in collaboration with buidlbox are excited to announce the second installment of the Permissionless Hackathon – taking place October 7-8 in Salt Lake City, Utah. We’ve partnered with buidlbox to bring together the brightest minds in crypto for […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Unlocked by Template.png

Research

With the spot ETH ETF approval, the institutions are coming. stETH - given its dominance in marketshare, existing liquid market structures, and highly desirable properties - is poised for institutions.

article-image

Plus, the rise of RWAs could bring about a significant shift in how real-world investments are managed and accessed

article-image

The distributed cell plan provider started selling its own hotspots in October 2023

article-image

The Brazil-based asset manager’s filing comes during a year of milestone bitcoin and ether fund approvals

article-image

The purchase of five sites in Georgia set to help CleanSpark hit its mid-year operating hash rate target of 20 EH/s

article-image

Plus, it’s beginning to look like we may be in for a cruel summer

article-image

Sponsored

Engaging with XDC provides access to cutting-edge financial tools and places investors at the forefront of the trade finance revolution