Instagram and Facebook Users Can Now Share and Crosspost NFTs

This feature is available to all US Facebook and Instagram users and those in 100 other countries

article-image

Mark Zuckerberg | Source: Shutterstock

share

key takeaways

  • Digital collectibles can be posted on both Instagram and Facebook feeds
  • “At the end of the day, NFTs are about clout and signaling,” says Space Doodles developer

Meta first enabled select creators and NFT collectors to post their NFTs on Facebook and Instagram at the end of August.

Now, the digital collectibles feature is available to all Facebook and Instagram users in the US and 100 international countries where the Instagram roll out initially took place.

Users can unlock the feature by connecting a supported digital asset wallet to their social media accounts, including Rainbow, Trust Wallet, Dapper, Coinbase Wallet and MetaMask wallets. 

The main perk is getting to share NFTs to Instagram or Facebook feeds, and cross-post any digital collectibles across both platforms for zero fees. Credit can be given to the artists behind an NFT by tagging them in the post. 

Some of the creators chosen to test out the feature during the August roll out included Steve Aoki and emerging digital artists such as Jesse Smith Art.

“You could own lots of NFTs but the question is — how could I showcase it? At the end of the day, NFTs are about clout and signaling,” Varoun Hanooman, the developer behind the Space Doodles collection, told Blockworks.

The value of that is two-fold, added Hanooman: “It lets others know that you’re in a very exclusive community and that there’s a price associated with that.”

Twitter already lets users display PFP NFTs as their profile pictures, and blue chip NFTs are slowly becoming the new blue check mark or a new form of verification – proof of participation in the Web3 community.    

Meta’s own initiative comes amid slow revenue growth and hiring freezes, and the company is betting big on metaverse technology to reach new users.

However, its release of Horizon Worlds, a virtual reality online metaverse game, did not receive the warmest reception with European users mocking its graphics last month. Meta’s metaverse division, Reality Labs, is reportedly losing billions of dollars a year.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates.png

Research

Content Delivery Networks (CDNs) represent low-hanging fruit in a massive market ripe for Web3-driven disruption. The global CDN market was valued at ~$28B in 2024, and is projected to surpass $140B by 2034, (18.75% CAGR) underscoring the immense demand for efficient content delivery.

article-image

US dollars might technically be worth less, but it’s still good news

article-image

Apps are doing well, as is casino gaming, says Tom Schmidt of Dragonfly

article-image

Sponsored

Machine DeFi brings programmable peer-to-peer finance into contact with tangible machines that generate real-world value

article-image

What happens to your investment portfolio when the companies driving returns are no longer in it?

article-image

Wow, the ETF hype sure didn’t last long

article-image

The private sector lost 33,000 jobs in June; analysts had projected payrolls to add 100,000 positions