Analysis: 2021’s Top 10 NFT Traders Pocketed $185M as Market Went Mainstream

“As the market matured, reputable NFT projects with high liquidity became valuable commodities,” according to a new report by blockchain analytics firm Nansen

article-image

Blockworks exclusive art by Axel Rangel

share

key takeaways

  • NFT trading peaked August 29 of last year, hitting over $422 million in daily sales volume
  • The total net profit for this year’s top 10 NFT traders was $185 million of ether

2021 was the year of the NFT, literally. Just ask Collins Dictionary, which made the term its word of the year

The crypto asset went mainstream last year, according to a new report from blockchain analytics firm Nansen. Count the signs, from Adidas’ NFT drop to payment network giant Visa’s $150,000 purchase of a CryptoPunk.

“This year NFTs achieved a mainstream breakthrough. Despite spikes in volume, a sustained interest from first-time buyers suggested a new market in the making,” Nansen’s report said.. “As the market matured, reputable NFT projects with high liquidity became valuable commodities.”

NFT trading peaked August 29, hitting over $422 million in daily sales. The volume likely lined the pockets of the year’s top 10 NFT traders, who amassed $185 million of ether.

Breakout NFTs, including some of the biggest projects by market capitalization, include CryptoPunks, Bored Ape Yacht Club, Art Blocks, Sandbox’s LANDs, Cool Cats and Vee Friends. The top-tier will vy to remain their standing as torrents of newcomers enter the market.

Though NFTs started as digital art, the rise of  blockchain-based gaming has given the asset class an additional tailwind. 

“Gaming offers a compelling use-case for NFTs — it allows players to truly own their in-game items, enjoy the value accrual of the in-game economy, and at the same time, earn a living by playing,” the report said. 

Industry leader Axie Infinity, for example, generated $17.5 million in revenue in one day in August, translating to annual revenue of $1.3 billion. 

In 2022, Nansen’s research team predicts that there will be a “growing trend of investment in metaverse and gaming utility,” adding that “NFT markets thrive on innovation that is unpredictable as it is fun.”

Correction (Jan. 27, 14:50 UTC): Article previously stated that the top 20 NFT traders made $185 million of ether last year. The top 10 traders netted that amount, not 20.


Get the news in your inbox. Explore Blockworks newsletters:

  • Blockworks Daily: The newsletter that helps thousands of investors understand crypto and the markets, by Byron Gilliam.
  • Empire: Start your morning with the top news and analysis to inform your day in crypto.
  • Forward Guidance: Reporting and analysis on the growing intersection of crypto and macroeconomics, policy and finance.
  • 0xResearch: Alpha directly in your inbox. Market highlights, data, degen trade ideas, governance updates, token performance and more.
  • Lightspeed: Built for Solana investors, developers and community members. The latest from one of crypto’s hottest networks.
  • The Drop: For crypto collectors and traders, covering apps, games, memes and more.
Tags

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 18 - 20, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template (4).png

Research

Wormhole Settlement allows for a highly scalable liquidity venue to fill user intents into a multichain, multi-VM future. By concentrating solvers’ balance sheets on Solana, transaction costs associated with solvers rebalancing inventory across destinations are eliminated. With the ability to settle bridging, swapping, and arbitrary interactions, without the costs and frictions of fragmenting solver liquidity, Wormhole Settlement has the opportunity to settle a large share of volumes in the crosschain interoperability market with a beneficial framework for both users and solvers. 

article-image

On Supply Shock, Asymmetric founder Dan Held discussed why Bitcoin DeFi will take market share from Solana, Ethereum and other top blockchains

article-image

Pillsbury partner Brian Montgomery said that banks are mulling how to gain exposure to crypto

article-image

The company has now acquired three Solana validator operators since its September pivot into Solana

article-image

Those hoping for an executive order, a bill draft, or a major announcement from the CFTC or SEC were disappointed

article-image

Uncertainty around the US economy’s outlook is spurring a risk-off wave

article-image

The team says they’re still building despite the massive weekend selloff