Marketing
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New crypto ads target viewers of the NBA and NHL playoffs as the new BTC supply is set to slow
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Coinbase launches spot and print advertisements on Monday highlighting “the inefficiency of physical money”
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“Killer Whales” is a refreshing reality show in a sea of crypto satire and true crime
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Plus, Cointelegraph’s former CEO starts a Web3 marketing firm and Amazon is developing a Razzlekhan movie
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The crypto fund group’s campaign precedes the SEC’s spot bitcoin ETF decision expected by Jan. 10, setting up “the beginning of a marketing war”
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As of last week, unregistered crypto firms must halt any illegal financial promotions targeted at UK consumers or face the consequences
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IYK uses NFC chips in merchandise for easy authenticity verification, offering NFT rewards and brand exclusives to customers
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An FCA director said many foreign and unregulated crypto firms have not yet engaged with the new marketing rules
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“We are doing labor all the time for our brands and then we are paying them for that privilege”
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Regulations include provision prohibits companies from engaging with prospective consumers until they reconfirm interest at least 24 hours later
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All four ads, one of which already ran this past Sunday, feature Coinbase CEO Brian Armstrong
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Bancor and Immutable are among the users of a startup tool that matches millions of crypto wallet holders to social media profiles
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The exchange is reinforcing an existing partnership and will be Borussia Dortmund’s premium partner for at least another six months
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Crypto exchange’s new head of global luxury partnerships is among the space’s most recent recruits
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“It’s less about big media buys and more about tapping into the community,” firm’s top marketing exec told Blockworks
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Marketing focus shifts to storytelling, education after building brand awareness through partnerships in 2021
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