Marketing

Companies can find new audiences by moving beyond traditional press releases, says Aubrey Strobel

Layer-2 Movement finally launched its mainnet yesterday

NFT markets may be down, but their use cases are flourishing

Plus, Solana’s latest advertising attempt

New crypto ads target viewers of the NBA and NHL playoffs as the new BTC supply is set to slow

Coinbase launches spot and print advertisements on Monday highlighting “the inefficiency of physical money”

“Killer Whales” is a refreshing reality show in a sea of crypto satire and true crime

Plus, Cointelegraph’s former CEO starts a Web3 marketing firm and Amazon is developing a Razzlekhan movie

Crypto products and partnerships continue to emerge from the payments giant

The crypto fund group’s campaign precedes the SEC’s spot bitcoin ETF decision expected by Jan. 10, setting up “the beginning of a marketing war”

As of last week, unregistered crypto firms must halt any illegal financial promotions targeted at UK consumers or face the consequences

IYK uses NFC chips in merchandise for easy authenticity verification, offering NFT rewards and brand exclusives to customers

An FCA director said many foreign and unregulated crypto firms have not yet engaged with the new marketing rules

“We are doing labor all the time for our brands and then we are paying them for that privilege”

Regulations include provision prohibits companies from engaging with prospective consumers until they reconfirm interest at least 24 hours later

All four ads, one of which already ran this past Sunday, feature Coinbase CEO Brian Armstrong

The Australian Grand Prix will feature the world’s fastest Bitcoin white paper

Bancor and Immutable are among the users of a startup tool that matches millions of crypto wallet holders to social media profiles

The exchange is reinforcing an existing partnership and will be Borussia Dortmund’s premium partner for at least another six months

Crypto exchange’s new head of global luxury partnerships is among the space’s most recent recruits

Executives at FTX, Bitbuy tell Blockworks why they bought ads for the big game

“It’s less about big media buys and more about tapping into the community,” firm’s top marketing exec told Blockworks

Marketing focus shifts to storytelling, education after building brand awareness through partnerships in 2021